Unless you have been living under a gigantic rock, you must have heard about or participated in the ongoing Squid Game frenzy! The widely popular Korean thriller on Netflix with a racy plot, fan theories, and bizarre characters is a lot to take in. And one of the...
In 2014 I discovered the TOMS website by pure coincidence while browsing for a pair of new shoes. What appeared to be another eCommerce website made a lasting impact on me for years due to their unique ‘One-for-One’ business model. As any true-blue millennial would...
As humans, we are preconditioned to remember pictures and images more than words. Referred to as the Picture Superiority Effect, the phenomenon is based on the idea that – “human memory is extremely sensitive to the symbolic modality of presentation of...
It takes only 50 milliseconds for any user to form an opinion about a website, making it crucial to grab their attention from the word go. Interestingly, when content on a website includes engaging images, it ends up getting 94% more views. That’s how the human...
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