Usability is what you are used to. Trying to change user behavior is an expensive proposition, and most of the time, it fails.

User-friendly design has few things that are essential, and considers almost everything as noise. Our usability audit is not about how to get more things done; it’s about how to get the right things done.

Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the “heuristics”).

In general, heuristic evaluation is difficult for a single individual to do because one person will never be able to find all the usability problems in an interface. Therefore, we improve the effectiveness of the method significantly by involving multiple evaluators.

When you look around web browsers and understand how they work, the need to build a browser-compatible website and product becomes vital.

While it’s almost impossible to have a design look the same on every browser, we make sure that we provide a 99% consistent user experience.

Responsive design has changed the way websites are built. Saying “NO” to everything except the essentials is the key.

Choosing carefully which device the website works seamlessly with requires deep domain expertise and understanding of the target audience’s behavior.

Are we in the era of Zero UI? Not quite, but we’re getting close. By 2020, Gartner predicts that 30% of web browsing will be done via screenless interactions.

Industry advancements are moving towards not only more intuitive and integrated pieces of tech, but also an environment that creates less disconnect from our world, providing authentic, meaningful, and interactive spaces.