Our solution?

Redesign the E-commerce portal to a contemporary and responsive platform that would increase user engagement keeping the end-user expectations at the epicenter.

  • Heuristics evaluations
  • Retail
  • User interviews
  • UX Design

The value delivered

  • A goal-oriented interface using Fitts’s & Hick’s law to guide the user execute the purchase without feeling lost.
  • Improved, simplified navigation based on the “Don’t make me think” approach.
  • Brought to live a unified brand culture from their physical stores to digital by enhancing brand recall.
  • Balanced business and engineering needs with the design without compromising the user experience.

Design and collaboration

  • InVision
  • Photoshop
  • PowerPoint
  • Sketch
  • Xmind
  • Zeplin
What is your most pressing business problem?

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