Startup UX Design Guide for 2021

Startup UX Design Guide for 2021

For startups or upcoming companies, the focus is on providing the best experience to the end-users. Startups with an emphasis on design make 32% more revenue on average than those who don’t. And with new tools and technologies making their entry on the market,...
What Does a UX Strategist Do?

What Does a UX Strategist Do?

UX strategy is the sweet spot where user-centric design meets business strategy. A UX strategist is a professional with expertise in both these areas. A classic example of UX strategy in action is in the Starbucks app. Digital engagement is one of the mainstays of the...
How to Become a User Research Associate?

How to Become a User Research Associate?

Search engine giant Google famously switched the shade of blue used on advertising links in Gmail and Google search. It tested the impact of as many as 42 shades of blue for the hyperlinks. The reason was to find out – which one did people clicked on the most....