What is this job all about?

What you will own?

• Owns the marketing engine that drives demand generation and conversion. Revenue ownership is not part of this role.
• Leads demand generation strategy across omnichannel execution, paid marketing, account-based programs, influencer partnerships, social media, SEO, and AI visibility.
• Owns brand collaborations, merchandise initiatives, and event strategy and execution.

What Makes You Fit:

• Expertise in building strong brand visibility with speed and consistency.
• 5+ years of experience owning demand generation at a leadership level, including building or scaling teams.
• Strong ability to leverage AI to improve speed, efficiency, and execution quality.
• A go-getter mindset with the willingness to roll up sleeves and get things done.
• Ability to work closely with the founder, learn quickly, and scale ideas into execution.

What Success Looks Like?

• Get hold of existing demand channels, performance, and conversion gaps across internal and client projects.
• Map the customer journey and understand where conversion and revenue are leaking.
• Build strong working relationships with internal teams and understand client challenges and expectations.

• Identify and resolve blockers impacting conversion across growth systems.
• Work closely with the founder to execute expansion strategies.
• Lead the marketing, demand generation, and execution teams end-to-end.

• Build acquisition systems that improve conversion quality across omnichannel.
• Connect demand performance directly to revenue outcomes.
• Connect systems, accountability, and execution.

Qualification