Create a multiple touchpoint experience that would engage OEMs, fleet operators, and end customers to seamlessly access and change the face of urban transportation.
- SUN Mobility is India’s leading electric mobility and clean energy company. They are engaged in the business of designing, developing, owning and operating energy infrastructure for electric mobility.
- In a strategic partnership with Ashok Leyland, they put together a first-ever sustainable solution for the world in record-breaking time to offer global solutions for the mass adoption of electric mobility. They reached out to Pepper Square to design an Android app, website, collaterals, vehicle and event branding at the launch of their Interoperable Smart Mobility Solutions.
- Creating the UX & UI from the ground up since there was no existing framework or guidelines.
- Designing interfaces required a deep understanding of Indian user behavior from Consumers, Auto Rickshaw and Bus drivers, OEMs and Energy providers.
- Faster iteration to translate the vision into engaging interfaces.
- Creating brand guidelines and installation design, since it was not our area of expertise.
The value delivered
- Installation design for the successful launch of their Interoperable Smart Mobility Solutions in Auto Expo.
- The mobile app helped the drivers in better decision making by showing intelligent data. For example, “can a two-way journey be completed with the current state of charge” and “the distance from nearest interchange stations on a trip.”
- The website gained traffic and created a buzz that was needed to launch the brand.
- SUN Mobility’s aim to develop an open-source architecture for EVs in India was featured across e-magazines including Autocar Pro and Deccan Herald.
- Massive media attention positioned SUN Mobility as a frontrunner in leveraging battery swapping as a revolutionary technology to power EVs.
- Promotional collaterals for Auto Expo 2018 such as corporate presentations, infographics, brochures, kiosks, posters, stickers, t-shirts, and cap designs created the buzz that was needed to launch the brand.
Development tools & technologies
Design and collaboration
What our client has to say
We are extremely happy and thankful to Pepper Square team for helping us out with all the deliverables in such short span.