- Fujitsu America was running multiple email marketing campaigns using Pardot to promote their IT service offerings.
- Fujitsu sourced Pepper Square as a comprehensive strategic partner to help them improve campaign results with expertise in design, content strategy, digital marketing, web technologies and Pardot management.
- Timeworn collateral & old mailing lists.
- Managing campaigns, design, execution and analytics.
The value delivered
- Strategic drip campaigns targeting messages to new prospects in the nurture program.
- Scoring parameters were set up to qualify prospects as MQL (marketing qualified leads) based on prospect actions.
- Series of emails focused on enhancing Fujitsu brand as an leader in IT in the US.
- A/B testing, Heat Map and analytics analysis to increase the conversion.
Development tools & technologies
Design and collaboration
What our client has to say
You guys are speed demon. We’ve gotten a lot of great comments on your work. LOVIN IT! Thanks for your high level of patience and support.