Services/UI UX Design/Software Product Design

Software Product Design

We often think of the user as our client. A successful software product design is a perfect equilibrium between the client’s objectives and the user’s needs.


We apply design thinking to software product design because it focuses on end-to-end software product development, not just the “design phase.”

When thinking about software products or features, we understand the business objectives and are ready to solve the following:

  • How to design the Minimum Viable Product (MVP) in weeks?
  • How to make sure the designs address the target audience problems?
  • How to achieve product/market fit?

Case studies

We fuse Deep Work and intense design skills to help leading companies create software products that change the world.

sun mobility
sun mobility

India’s leading electric mobility and clean energy company challenged us to bring mass adoption of electric vehicles.

Read case study

Reimagine the future of urban transportation
  • App design
  • Installation design
  • Website design and dev

Get Things Done tasked us to build a product that would increase productivity by 10x.

Read case study

Accelerating Human Productivity
  • Android app
  • iOS app
  • Product strategy
  • Product/Market fit
  • UX design and dev
  • Web App

See how we have solved complex business problems for over 300+ global companies.

Our process

Design thinking

Design is an experience, and design thinking is how you create that experience. We apply a human-centered approach to digital innovation that integrates people’s needs, the possibilities of technology, and business requirements for success.

It is an iterative process in which we seek to understand the user and their challenges and redefine problems in an attempt to identify alternative strategies and solutions.

Interactive workshop EmpathizeDefineIdeatePrototypeTest

Product vision and strategy

Having built more than 90 products, we help our customers create boundaries that help them stay focused when crafting their product.

Product strategy is the combination of a vision and achievable goals that work together to direct the team towards the desired outcome: the ultimate user experience.

Value propositionSuccess criteriaProject kickoff

Product research

Understanding customer needs is essential to tailoring a product. Are our decisions coming from an informed position, and are we measuring what matters?

  • Are there similar products on the market?
  • Why is a particular product working or failing?
  • What has been tried, and what has never been attempted?

We choose from a range of methods so that our research is well-rounded.

User researchOnline surveysContextual inquiryMarket researchCompetitor analysis

User analysis

A great product experience starts with a good understanding of the users and not just who they are. We dive deeper into their motivations, fears, mental model, and behavior.

User modeling and analysis is the ultimate reality check on whether or not people will be excited about your product. The goal is to understand their struggles, know the details of circumstance and context, and gauge their reactions to the current product.

Personas Empathy maps


Ideation is often the most exciting stage in product design. The aim is to generate a large number of ideas and cut them down into the best, based on the most practical or innovative ones to inspire new and better design and products.

During this phase, it is critical to not only generate ideas but also to confirm that the most crucial design assumptions are valid.

User journey maps User storiesInformation architectureWireframes Validate ideas


Creating a software product is a science and psychology combined with design. Eighty percent of all software products in the world do not evoke user interest because design is a science but too often treated as an art.

We believe art is personal, and design is GLOBAL. We follow our unique design philosophy to create successful designs.

Mood boardBrandingStyle guideUX designPrototypingDesign handoff

Testing and validation

The testing and validation phase helps our team ensure that the design concept works as intended. Determining whether a software product satisfies the client’s needs and meets user goals is crucial.

Usually, the validation phase starts when the high-fidelity design is fleshed out. Similar to the product research phase, this phase also varies between projects.

Usability testingReview metricsTrack usageA/B testingAnalytics

Keen to create a Habit-Forming product?

We are experts in designing products with ‘hook cycles’.