Services/UI UX Design/Software Application Design

Software Application Design

Today’s consumers expect a delightful app that is
intuitive, easy to use, fast and has fewer but better


80% of all apps in the world do not evoke user interest because design is a science too often treated as an art. Creating an app is science and psychology combined with design.

The right design creates emotional connections when it follows human empathy. It drives exponential customer engagement by creating a positive impression and reducing support costs.


The demand is increasing for better, faster, and more innovative apps. This has led to a sense of urgency to build revolutionary mobile applications and remain in-sync with demand.

To rapidly transform your business, it is essential to invest in future-ready technologies like React Native, while simultaneously building a native iOS and Android mobile app.

iOSAndroidCross-Platform (Hybrid)


Solving a business problem is not about getting more done in less time. It’s about getting the right things done.

Developing a web app is not about creating a browser-based cloud application—it’s a whole new way of rethinking everything. Web app challenges require an expert understanding of multi-generational workflows.

SaaSTraditional web appCross-browser compatibility


80% of web and mobile apps do not evoke user interest because creating a software application is a science with a focus on user engagement at its core.

While modernizing apps, we focus on business objectives and user intent.

  • Find out the critical challenges users face while using the app?
  • How can we maximize the user experience?
  • Defining apps success metrics.

WebMobileEnterprise B2B app


Reducing effort and improving output is a constant challenge for thriving businesses. Helping companies plug revenue leakages and thus impact profitability is the main objective of enterprise applications.

To ensure smooth work-flow with security and reliability, we design applications that capture, process, and deliver assets associated with the operations.

CRMDashboardCMSCustomer supportBCPBICollaboration

Case studies

We fuse Deep Work and intense design skills to help leading companies create software products that change the world.


Two women entrepreneurs shared their dream with us to help multi-tasking mothers prioritize their interests and find ‘me time’.

Read case study

Productivity app for mothers
  • App development
  • iOS app design
  • Persona mapping
  • Productivity app
  • Usability testing

NFC shared their vision with us to bring free fitness to over 1,000 cities across United States by 2021 with world’s best outdoor gym called the Fitness Court.

Read case study

Transforming outdoor exercise
  • App development
  • iOS app
  • Product design
  • React native

See how we have solved complex business problems for over 300+ global companies.

Our process

Design thinking

Design is an experience, and design thinking is how you create that experience. We apply a human-centered approach to digital innovation that integrates people’s needs, the possibilities of technology, and business requirements for success.

It is an iterative process in which we seek to understand the user and their challenges and redefine problems in an attempt to identify alternative strategies and solutions.

Interactive workshop EmpathizeDefineIdeatePrototypeTest

Product vision and strategy

Having built more than 90 products, we help our customers create boundaries that help them stay focused when crafting their product.

Product strategy is the combination of a vision and achievable goals that work together to direct the team towards the desired outcome: the ultimate user experience.

Value proposition Success criteriaProject kickoff

Product research

Understanding customer needs is essential to tailoring a product. Are our decisions coming from an informed position, and are we measuring what matters?

  • Are there similar products on the market?
  • Why is a particular product working or failing?
  • What has been tried, and what has never been attempted?

We choose from a range of methods so that our research is well-rounded.

User researchOnline surveysContextual inquiryMarket researchCompetitor analysis

User analysis

A great product experience starts with a good understanding of the users and not just who they are. We dive deeper into their motivations, fears, mental model, and behavior.

User modeling and analysis is the ultimate reality check on whether or not people will be excited about your product. The goal is to understand their struggles, know the details of circumstance and context, and gauge their reactions to the current product.

Personas Empathy maps


Ideation is often the most exciting stage in product design. The aim is to generate a large number of ideas and cut them down into the best, based on the most practical or innovative ones to inspire new and better design and products.

During this phase, it is critical to not only generate ideas but also to confirm that the most crucial design assumptions are valid.

User journey maps User storiesInformation architectureWireframes Validate ideas


Creating a software product is a science and psychology combined with design. Eighty percent of all software products in the world do not evoke user interest because design is a science but too often treated as an art.

We believe art is personal, and design is GLOBAL. We follow our unique design philosophy to create successful designs.

Mood boardBrandingStyle guideUX designPrototypingDesign handoff

Testing and validation

The testing and validation phase helps our team ensure that the design concept works as intended. Determining whether a software product satisfies the client’s needs and meets user goals is crucial.

Usually, the validation phase starts when the high-fidelity design is fleshed out. Similar to the product research phase, this phase also varies between projects.

Usability testingReview metricsTrack usageA/B testingAnalytics

Looking to increase your bottom line?

We know how to link your services to the users’ daily routines and emotions.