Services/Software Development/Custom Application Development

Custom Application Development

The modern business environment is as fast-paced as it is demanding; increasing customer proximity
with a tailor-made solution is crucial.


The ability to deploy your idea exactly the way it was conceived helps to create new market opportunities.

The obvious benefits businesses get from creating custom applications include scalability, easy deployment, and increased productivity. A bespoke app is capable of evolving alongside your business and can scale accordingly to growing business requirements.


The demand is increasing for better, faster, and more innovative apps. This has led to a sense of urgency to build revolutionary mobile applications and keep in-sync with the demand.

To rapidly transform your business, it is essential to invest in future-ready technologies like React Native, while simultaneously building a native iOS and Android mobile app.


Solving a business problem is not about getting more done in less time. It’s about getting the right things done.

Developing a web app is not about creating a browser-based cloud application—it’s a whole new way of rethinking everything. Web app challenges require an expert understanding of multi-generational workflows.


80% of web and mobile apps do not evoke user interest, because creating a software application is a science with a focus on user engagement at its core.

While modernizing apps, we focus on business objectives and user intent.

  • Find out the critical challenges users face while using the app.
  • How can we maximize the user’s experience?
  • Define app success metrics.

Remote work and work-from-anywhere options are becoming gravity-defying business norms. The purpose of a productivity tool is to gain universal acceptance and be free from local limitations.

The productivity tool, to gain user acceptance, must focus on human empathy, simplicity, and an effective software product that makes people’s work-life easy.

Case studies

We fuse Deep Work and intense design and technology skills to help leading companies build software applications that add significant business value.


Opteamix partnered with us to position them as an emerging company among established players in the IT industry.

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Brand activation and positioning
  • Branding
  • Drupal
  • Information architecture
  • User persona
  • Website design and dev
room advantage
room advantage

Room Advantage shared their vision with us to revolutionize the way the hospitality industry works.

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Digitize Hotel management
  • Mobile app
  • Usability testing
  • Web App

See how we have solved complex business problems for over 300+ global companies.

Our process

Vision and strategy

Having built over 400 applications, we help our customers create boundaries for their solutions that help us all stay focused when crafting the product.

Application strategy is a combination of a vision and achievable goals that work together to direct the team toward the desired outcome—the ultimate user experience.

Value propositionSuccess criteriaProject kickoff


Understanding the needs of the customer is essential to tailor an application. Are our decisions coming from an informed position, and are we measuring what matters?

  • Are there similar solutions on the market?
  • Why is a particular solution working or failing?
  • What has been tried, and what has never been dared?

We choose a range of methods so that our research is well-rounded.

User researchOnline surveysContextual inquiryMarket researchCompetitor analysis

User analysis

A great product experience starts with a good understanding of the users—not only understanding who they are but also diving deeper into their motivations, fears, mental model, and behavior.

User modeling and analysis is the ultimate reality check on whether people will be excited about your application.

The goal is to understand their struggles, know the details of circumstance and context, and gauge their reactions to the current solution.

PersonasEmpathy map

Ideation and design

Clearly defining the scope of the problem helps in creating a proof-of-concept prototype. Spending more time with ideation lays a strong foundation for the rest of application development.

Thinking in term of products gives designers the advantage of building the right features for the right people. Our designers tackle real user problems, and this provides the power to make the right decisions when it comes to building features.

User storiesInformation architectureWireframeUX/UI designPrototypingDesign handoff

Software development

The world around us is full of solutions. Some of our best code has come from ideas we have found in our keyboards.

We encourage our team to focus on the following:

  • Continual product improvement
  • Clean code with ownership
  • A small team with a global mindset
  • Deep work with a distraction-free environment

MVPVersion 1Cloud infrastructureThird-party integrationObjective Voice of the Customer (OVOC)

Testing and Validation

Testing the application as a customer would is essential. The user experience depends on the developer’s code quality. Our quality engineering team is there to alert everyone about the bugs and risks, and has an open channel with the customer to communicate the problem to the broader organization.

No matter how time-consuming it is, we use as many people from the team as we can during the whole process. The most important thing is to guide those tests towards the desired outcome.

Usability testingReview metricsTrack usageA/B testingAnalytics

Do you want to build a painkiller?

Our team can solve an obvious need and create quantifiable markets.