We apply design thinking to mobile app design because it focuses on end-to-end mobile app development, not just the “design phase.”
When thinking about mobile apps or features, we understand the client’s business objectives and are ready to solve the following:
- How to design the Minimum Viable Product (MVP) in weeks?
- How to make sure the designs address the target audience problems?
- How to achieve product/market fit?
Mobile app design services
Mobile app strategy
Android, iOS and Hybrid app design
UI UX design integration
Minimum Viable Product (MVP)
We fuse UI UX design and mobile app development skills to help leading companies create mobile apps that change the world.
Two women entrepreneurs shared their dream with us to help multi-tasking mothers prioritize their interests and find ‘me time’.
Productivity app for mothers
- App development
- iOS app design
- Persona mapping
- Productivity app
- Usability testing
NFC shared their vision with us to bring free fitness to over 1,000 cities across United States by 2021 with world’s best outdoor gym called the Fitness Court.
Transforming outdoor exercise
- App development
- iOS app
- Product design
- React native
Our mobile app design process
- Design thinking
- Mobile app vision and strategy
- Mobile app research
- User analysis
- Testing & Validation
Design is an experience, and design thinking is how you create that experience. We apply a human-centered approach to digital innovation that integrates people’s needs, the possibilities of technology, and business requirements for success.
It is an iterative process in which we seek to understand the user and their challenges and redefine problems in an attempt to identify alternative strategies and solutions.
Interactive workshop EmpathizeDefineIdeatePrototypeTest
Mobile app vision and strategy
Having built more than 100s of mobile apps and products, we help our customers create boundaries that help them stay focused when crafting their mobile app or product.
Mobile app strategy is the combination of a vision and achievable goals that work together to direct the team towards the desired outcome: the ultimate user experience.
Value proposition Success criteriaProject kickoff
Mobile app research
Understanding customer needs is essential to tailoring a mobile app. Are our decisions coming from an informed position, and are we measuring what matters?
- Are there similar mobile apps on the market?
- Why is a particular mobile app working or failing?
- What has been tried, and what has never been attempted?
We choose from a range of methods so that our research is well-rounded.
User researchOnline surveysContextual inquiryMarket researchCompetitor analysis
A great mobile app experience starts with a good understanding of the users and not just who they are. We dive deeper into their motivations, fears, mental model, and behavior.
User modeling and analysis is the ultimate reality check on whether or not people will be excited about your mobile app. The goal is to understand their struggles, know the details of circumstance and context, and gauge their reactions to the current mobile app.
Personas Empathy maps
Ideation is often the most exciting stage in mobile app design. The aim is to generate a large number of ideas and cut them down into the best, based on the most practical or innovative ones to inspire new and better design and products.
During this phase, it is critical to not only generate ideas but also to confirm that the most crucial design assumptions are valid.
User journey maps User storiesInformation architectureWireframes Validate ideas
Creating a mobile app is a science and psychology combined with design. Eighty percent of all mobile apps in the world do not evoke user interest because design is a science but too often treated as an art.
We believe art is personal, and design is GLOBAL. We follow our unique design philosophy to create successful designs.
Mood boardBrandingStyle guideUI UX designPrototypingDesign handoff
Testing and validation
The testing and validation phase helps our team ensure that the design concept works as intended. Determining whether a mobile app satisfies the client’s needs and meets user goals is crucial.
Usually, the validation phase starts when the high-fidelity design is fleshed out. Similar to the mobile app research phase, this phase also varies between projects.
Usability testingReview metricsTrack usageA/B testingAnalytics
Keen to create a Habit-Forming mobile apps?
We are experts in designing mobile apps with ‘hook cycles’.