To ease your target audience through the buyer’s journey, you need to provide them with the right stepping stones. And to do this, you need to create the right marketing assets for each stage.
Aligning your marketing assets with the three stages of the buyer’s journey will help you convert leads into customers. Yes, this list does sound like some form of a vegetarian diet, but it is incredibly helpful for creating content:
- TOFU – top of the funnel. This content aims to attract a large pool of relevant leads. Marketing assets in this section of the funnel focus primarily on educating or raising awareness.
- MOFU – middle of the funnel. Leads who convert on TOFU content progress to the MOFU stage. These offers should still focus on educating your leads while advertising your services at the same time.
- BOFU – bottom of the funnel. Assets in this stage should convince your leads that you’re the answer to their problems.
Marketing assets creation services
Social media creatives
Thought leadership blogs
Impactful power point presentations
We fuse creative thinking and digital marketing skills to help leading companies spot opportunities for growth and reach their target audience.
The client challenged us to reduce the traveling cost and carbon footprint of their employees.
Tele Presence tool for a Fortune 50 company
- Information architecture
- UX Design
Fujitsu tasked us to create campaign strategy to plan upcoming marketing events for specific domains and geographies.
Campaign automation for Fujitsu
- Email campaigns
- Microsite design
- Web development
Collecting significant amounts of data might not be much of a challenge in the modern world, but adequately integrating that data requires expertise.
Whether your data is multi-cloud, hybrid, or on-premises, our data integration products integrate. This ensures that no information is missed out, and companies get a holistic view.
Data sourcingInspect datasetCleanse datasetTransform data
As enterprises become more dependent on outside market behavior and competitive forces, it becomes difficult to decide what to do with the data that is collected at a huge expense.
Our tools and technologies allow enterprises to validate, store, process, and leverage data from all data sources in real-time, to have a more effective engagement with customers and increase customer lifetime value.
Data validationData warehousingData migration
Data holds no real value unless it’s meaningful. Understanding the factors impacting your products and customers is key to growth. We provide generic or customized analytical services involving both big data and predictive analytics.
Our next-generation big data and predictive analytics services help you harness the power of data without exhausting your human assets and infrastructure resources.
Hypothesis testingLinear regressionPredictive ModelingNext-gen analysis
Insights and Intelligence
Actionable insights are derived from volumes of analyzed data that helps in making an informed decision on the customer datasets to spot trends, and identify opportunities for growth.
We have expertise in various analytical platforms and the proven framework to derive actionable insights that will help you make the right business decisions.
Wondering how to churn out marketing assets?
Let our team remove your headache by creating outstanding creatives.