by Pepper Square | Aug 30, 2022 | User Experience
Have you used Grammarly? The online editing app has risen to the occasion for hundreds and thousands of enterprises, organizations, and individuals, helping them communicate better. Grammarly works like a charm, is simple, and does the job it was intended to do. No...
by Akshay Dafade | Oct 13, 2021 | User Experience
In 2014 I discovered the TOMS website by pure coincidence while browsing for a pair of new shoes. What appeared to be another eCommerce website made a lasting impact on me for years due to their unique ‘One-for-One’ business model. As any true-blue millennial would...
by Akshay Dafade | Aug 18, 2021 | User Experience
Cookies have earned a bad rap over the years. And yet, they are a necessary evil. eCommerce firms use this information to retarget their customers by showing ads of their searched products on different websites. In addition, cookies let the website remember visitors...
by Alka Jha | Jul 30, 2021 | User Experience
Search engine giant Google famously switched the shade of blue used on advertising links in Gmail and Google search. It tested the impact of as many as 42 shades of blue for the hyperlinks. The reason was to find out – which one did people clicked on the most....
by Muki Regunathan | Dec 22, 2020 | User Experience
It’s no longer just about listing your products and selling online. Over the past few years, online shopping has seen a significant transition from ‘what kind of product I need’ to ‘what kind of experience I want’. Which means, just because you have a great product...
by Pepper Square | Dec 16, 2020 | User Experience
If anyone asks why you love your favourite store, what will you say? Most likely, it is the quality and ease of shopping. But what if you find out that the customer service expert waiting behind the counter is not ready to answer your question and is busy with his...
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