Gamify the experience on the mobile app to increase guest engagement and focus on upselling.
The value delivered
- Captured the user journey with visual clues to make the app more engaging.
- Reduced the number of clicks involved in the entire app.
- Gamified approach encouraged the guests to interact more on the mobile app helping in upselling.
- Data driven insights aided in offering varied experiences for different personas through a single window solution.
Design and collaboration
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