Almost everything that you see, or do nowadays, is driven by large volumes of data. The challenge lies in processing the information available as much effectively and optimally as possible.

Businesses that embrace innovation with advanced analytics and digital technology to outline their business process are hailed as what’s being called as – Intelligent Enterprise.

It’s a business management approach, which takes into consideration the latest technologies and practices to enhance the business performance. It lends the business agility, stability, makes it more resilient and in the end, successful.

Instances of intelligent enterprise

Intelligent enterprise approach works across several sectors, which include healthcare, BFSI, Manufacturing and more.

Come to think of it, the healthcare ecosystem is transforming at a breakneck speed. Telehealth and telepharma are the buzzwords, with doctors, medics, and pharmacists no longer needed to be there in person to administer the medicines or offer patient care. It is all taken care with the help of data and technologies including AI, data analytics, IOT, among other. This helps improve the patient experience.

Digital transformation has taken manufacturing to a different level altogether, with Industrial Internet of Things (IIOT) coming in the forefront, driving digitalization. For banks and financial institutions, the focus is on using tech to accelerate customized solutions, improve operational effectiveness and enhance customer service.

Similarly, you can apply intelligent enterprise as an approach to any industry and it will hold true.

What are the benefits of creating an intelligent enterprise?

  • There’s an insane amount of data that goes into driving the intelligent enterprise strategy, leading to an increase in the visibility into all the possible areas of improvement and offers key takeaways. For instance, it can help businesses assess their people experience, stakeholder experience, the pitfalls in business, etc.
  • Intelligent enterprises can adjust their sails in any condition. Ergo, in the ever-changing market conditions, they can continue operating with the same efficiency.
  • Constant innovation is another main advantage of having an intelligent enterprise strategy. The technology used will keep throwing deep insights at businesses, which will help them proceed ahead and come up with more focused, thorough, customer-centric solutions.

Where does design come in?

In one of our previous blogs, we’ve spoken about Total Experience (TX). The sum of customer experience, employee experience, stakeholder experience and more – it impacts not only their behavior but also your business’ performance.

Now where does design belong? It’s straightforward. Design is the means to take the technology to the users.

Think of a banking software that uses AI and ML to gather data on customer moods as they enter the premises. Based on that they will be greeted, starting the first ever interaction on a positive note.

Or maybe a hotel reception software, which takes the visitor data and offers them rooms or entire suites customized to the T.

Design is where the detail is and will take the business many steps close to success.


Building an intelligent enterprise is a time-taking task, but not when you lay the bricks perfectly. Equip it with the requisite data, tools, tech, and design to get your desired result.

Are you looking for an experience-driven digital solution for your product or service?
Author Alka Jha
Alka is the Chief Creative Officer at Pepper Square. She has defined the user experience for some of the finest global brands over the last eight years.

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