What Makes UX Goals an Absolute Must in UI UX Design?

What Makes UX Goals an Absolute Must in UI UX Design?

Ever heard of “dark patterns”? It’s got nothing to do with Stranger Things. But, if you’re new to the art of UI and UX design, it’s a term you’ll need to acquaint yourself with. UX design is about empathy, aesthetics, and giving the user what they want. But, it’s also...