Why You Should Drive Your Focus on Total Experience?

Why You Should Drive Your Focus on Total Experience?

Move over customer experience and user experience. The mantle now belongs to what we call – Total Experience. The new concept introduced by Gartner is something that all companies – tech and otherwise, should put on their radar. According to a quote by Brian Burke,...
Simplify Interface to Amplify Your Website

Simplify Interface to Amplify Your Website

When I first unboxed my first Apple device, an iPhone, I was mesmerized by the sleek design of the packaging. Followed by the look and feel of the smartphone, which was unlike any other phone I ever owned. And I wondered, what’s so simple on the surface, has several...