by Akshay Dafade | Nov 23, 2022 | App Development
Sounds surround us. The sound of an alarm ringing, the sizzle of butter, the scrap of toast followed by the not-so-amusing honks during the commute dictates most of our morning. And after reaching work? There are the familiar clatter of keyboards, chit-chat of...
by Akshay Dafade | Apr 7, 2022 | App
We’re in 2022, and banking now looks different. Perhaps, the tellers will even smile at you. Banks worldwide are now trying to stay more “relevant” by curating more personalized experiences for their customers. In a bid to scale rapidly and present innovative...
by Akshay Dafade | Jan 12, 2022 | UI UX Design
“Siri, what do you dream about?” I only dream of helping you. Well, that and fiery, winged unicorns. “Alexa, find Chuck Norris.” If Chuck Norris wants you to know where he is, he’ll find you. If he doesn’t, you won’t know until it’s too late. “Hey Google,...
![The Rulebook of Creating Spectacular Landing Pages that Convert [With Examples]](https://www.peppersquare.com/in/wp-content/uploads/sites/2/2021/10/The-Rulebook-of-Creating-Spectacular-Landing-Pages@2x-1080x675.jpg)
by Akshay Dafade | Oct 13, 2021 | User Experience
In 2014 I discovered the TOMS website by pure coincidence while browsing for a pair of new shoes. What appeared to be another eCommerce website made a lasting impact on me for years due to their unique ‘One-for-One’ business model. As any true-blue millennial would...
by Akshay Dafade | Oct 8, 2021 | Conversion Rate Optimization
As humans, we are preconditioned to remember pictures and images more than words. Referred to as the Picture Superiority Effect, the phenomenon is based on the idea that – “human memory is extremely sensitive to the symbolic modality of presentation of...
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