Services/Data Science/Data Visualization
Human eyes can draw colors and patterns quickly. Data visualization is a form of visual art that guides users’ attention to the content and pattern with ease.
Customers come with the questions, and we provide them the narrative construct with visuals. Depending on your dataset, we help you tell meaningful stories that inspire.
- Factors that influence your customer behavior
- Pain points in your business or market
- Which market or area to focus on
Obtaining the dataset from the customer in different formats and deep diving to make sense out of it is the goal.
Whether the source may be an Excel file, PowerPoint, PDF, database, surveys, study reports, or forms (physical/digital), our team acquires all the data and segregates.
Data collectionUsage dataData validationData sourcing
While segregating, the key is to structure and organize the data so that it is concise and meaningful.
This process helps in grouping the data based on the required parameters and helps stakeholders make intelligent decisions.
Inspect datasetCleanse dataset Indexing and slicingSubsetting
Prioritizing project goals helps in filtering irrelevant data and building scripts to find meaningful datasets. This activity is crucial for the project outcome
.By understanding the need of your business, we map the filtered data for better visualization.
Minimize data redundancyImprove data integrity
By applying various mathematical and statistical formulas, we categorize the data and taxonomies.
Useful data gives a clear picture of the behavior towards business offerings, consumers, and users.
Model dataTrain and testEvaluationPredictive modeling
Visualizing and deciding the most appropriate format for the data mined is a critical as well as an exciting stage in this journey.
Whether it is infographics, charts, maps, graphs, or a list, it should help in making informed decisions.
InfographicsPie chartPivot table Scatter chartBar graphLine chart
Engaging, captivating, and enriched data is represented visually with the help of infographics, charts, reports, and dashboards.
Clarifying the representation by calling more attention to particular data or by changing attributes such as colors and formats, contributes to intuitive user experience.
Cleanse dataShape dataEnrich data
Unlocking the power of visualization leads to the creation of modern interfaces. This helps in educating the user to interact with various possibilities of data.
Adding interaction by letting the user control or exploring the data helps in measuring what matters.
How do we help businesses?
We fuse Deep Work and intense visualization and design skills to help leading companies spot opportunities for growth and make informed decisions.
EMC tasked us to conduct a ‘compete and win’ survey for their clients to upsell and cross-sell their products and services.
IT transformation index for EMC
- Mailer design
- Online survey
- Product development
- Web app design
UX & UI design and development for digital assets and collaterals
Improving brand visibility
- Product development
- User persona
- Website design
Change the way you communicate with data.
We help organizations create compelling, action-inspiring stories.