Services/Data Science/Conversion Rate Optimization

Conversion Rate Optimization

Turning your existing web traffic into paying customers requires an ability to make sense out of data, analytics, and intelligent insights.

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Optimizing the product/website’s functionality and understanding the whys and hows of visitor behavior are the key. In fact, the site never reaches its maximum potential until it’s rigorously experimented.

We analyze the behavior of visitors and focus on what motivates a particular market segment to engage in a certain way with specific marketing elements. Conversion Rate Optimization is focused on pursuing your visitors to take the desired action.

Our process

Conversion research

Those who understand their audience better are the ones who will win the war in what we call “marketing.”

When you know how to track and interpret the right data, you’re able to address real problems, not just arbitrary guesses, and therefore you’re in a better position of increasing your conversions.

Discover & ListenStrategic approachIdentify data Interpret data

CRO ideation

Deriving insights from the conversion rate optimization activity can be daunting and sometimes downright confusing. But it does not have to be if you have an organized and methodical approach.

17 years of expertise in user behavior and engagement has helped hundreds of clients solve their most pressing business challenges.

Discover & ListenAnalysisActive optimization

Testing

Two factors are imperative for the scaling of a business: an increased amount of traffic and an increased conversion rate of that traffic.

Anything that can’t be measured can’t be delivered. Using intelligent online tools helps you in making the right decision.

Collect dataIdentify goals Generate hypothesesCreate variationsRun experiment
A/B testingBrowser compatibilityAnalyze results

Review, learn, and iterate

Many small improvements will add up to an incredible increase in your sales funnel. The CRO process is incomplete without the three final stages of growth:

  • Record the results of the activity
  • Scale successful results
  • Iterate

How do we help businesses?

We fuse Deep Work and intense optimization and analytical skills to help leading companies pursue their visitors to take the desired action.

Fujitsu

Fujitsu tasked us to create campaign strategy to plan upcoming marketing events for specific domains and geographies.

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Campaign automation for Fujitsu

  • Email campaigns
  • Microsite design
  • Pardot
  • Web development
Sasken
Sasken Logo

Sasken reached out to us to reposition their brand as the go-to company helping businesses with their product engineering and R&D challenges.

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Brand activation and positioning

  • Brand positioning
  • Conversion rate optimization
  • Digital marketing
  • Drupal 7
  • Website design and dev

See how we have solved business problems for over 300+ global companies.

Reduce resource constraints and operational risks.

We offer specificity, transparency, timeliness, and dedicated resources.