by Pepper Square | Aug 30, 2022 | User Experience
Have you used Grammarly? The online editing app has risen to the occasion for hundreds and thousands of enterprises, organizations, and individuals, helping them communicate better. Grammarly works like a charm, is simple, and does the job it was intended to do. No...
by Alka Jha | Jul 17, 2022 | Featured, User Experience
Everyone who cares about solving a problem, even modestly, talks about Design Thinking. Today, what a company offers its customers is no longer enough. It took businesses a while to shift their focus from being business-centric to being user-centric. With design...
by Akshay Dafade | Mar 19, 2022 | User Experience
In a mobile-first world, users should find it effortless to interact with any mobile app (or website, for that matter). The big idea is to prioritize what matters the most, given that the mobile devices include a small screen real estate. Navigation design for mobile...
by Alka Jha | Mar 11, 2022 | User Experience
Shower curtains Cute makeup brush washing machine Groot costume Cinnamon sugar Chia seeds Glow in the dark sandals An everyday search on an eCommerce website appears more or less like this for the average person. It’s as though we can’t stop ourselves from getting...
by Akshay Dafade | Oct 13, 2021 | User Experience
In 2014 I discovered the TOMS website by pure coincidence while browsing for a pair of new shoes. What appeared to be another eCommerce website made a lasting impact on me for years due to their unique ‘One-for-One’ business model. As any true-blue millennial would...
by Akshay Dafade | Sep 17, 2021 | Uncategorized, User Experience
The average cart abandonment rate is just under 70 percent. The impact of cart abandonment on the revenue is quite severe – at $18 billion annually. Shopping carts are indispensable for eCommerce websites, helping customers make successful purchases. Looking for...
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