In a mobile-first world, users should find it effortless to interact with any mobile app (or website, for that matter). The big idea is to prioritize what matters the most, given that the mobile devices include a small screen real estate. Navigation design for mobile...
Every old online user remembers website pop-ups, which marketers regarded as a useful tool for lead generation online. These were supposed to be an excellent way to keep ads apart from content, and these showed up while browsing specific websites. However, what was...
Usability testing generally involves a Live, One-on-One session between a participant in a study and a moderator. The participant is asked by the moderator to carry out various tasks representing all those that real users would perform. This is useful in many ways....
It’s no longer just about listing your products and selling online. Over the past few years, online shopping has seen a significant transition from ‘what kind of product I need’ to ‘what kind of experience I want’. Which means, just because you have a great product...
If anyone asks why you love your favourite store, what will you say? Most likely, it is the quality and ease of shopping. But what if you find out that the customer service expert waiting behind the counter is not ready to answer your question and is busy with his...
Everyone who cares about solving a problem, even modestly, talks about Design Thinking. Today, what a company offers its customers is no longer enough. It took businesses a while to shift their focus from being business-centric to being user-centric. With design...
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