In 2014 I discovered the TOMS website by pure coincidence while browsing for a pair of new shoes. What appeared to be another eCommerce website made a lasting impact on me for years due to their unique ‘One-for-One’ business model. As any true-blue millennial would...
The average cart abandonment rate is just under 70 percent. The impact of cart abandonment on the revenue is quite severe – at $18 billion annually. Shopping carts are indispensable for eCommerce websites, helping customers make successful purchases. Looking for...
Cookies have earned a bad rap over the years. And yet, they are a necessary evil. eCommerce firms use this information to retarget their customers by showing ads of their searched products on different websites. In addition, cookies let the website remember visitors...
Search engine giant Google famously switched the shade of blue used on advertising links in Gmail and Google search. It tested the impact of as many as 42 shades of blue for the hyperlinks. The reason was to find out – which one did people clicked on the most....
In a mobile-first world, users should find it effortless to interact with any mobile app (or website, for that matter). The big idea is to prioritize what matters the most, given that the mobile devices include a small screen real estate. Navigation design for mobile...
Every old online user remembers website pop-ups, which marketers regarded as a useful tool for lead generation online. These were supposed to be an excellent way to keep ads apart from content, and these showed up while browsing specific websites. However, what was...
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