Author Akshay Dafade
Akshay is the Lead UX Designer at Pepper Square and he has defined the user experience for some of the finest global brands over the last four years.
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How to Become a User Research Associate?

How to Become a User Research Associate?

Search engine giant Google famously switched the shade of blue used on advertising links in Gmail and Google search. It tested the impact of as many as 42 shades of blue for the hyperlinks. The reason was to find out – which one did people clicked on the most....