

Author
Akshay Dafade
Akshay is the Lead UX Designer at Pepper Square and he has defined the user experience for some of the finest global brands over the last four years.
Are you looking for an experience-driven digital solution for your product or service?


Building an eCommerce Website – What Works and What You Should Avoid!
by Alka Jha | Mar 11, 2022 | User Experience
Shower curtains Cute makeup brush washing machine Groot costume Cinnamon sugar Chia seeds Glow in the dark sandals An everyday search on an eCommerce website appears more or less like this for the average person. It’s as though we can’t stop ourselves from getting...![The Rulebook of Creating Spectacular Landing Pages that Convert [With Examples]](https://843103.smushcdn.com/1762175/wp-content/uploads/2021/10/The-Rulebook-of-Creating-Spectacular-Landing-Pages@2x-1080x675.jpg?lossy=1&strip=1&webp=0)
The Rulebook of Creating Spectacular Landing Pages that Convert [With Examples]
by Akashnarayan Potty | Oct 13, 2021 | User Experience
In 2014 I discovered the TOMS website by pure coincidence while browsing for a pair of new shoes. What appeared to be another eCommerce website made a lasting impact on me for years due to their unique ‘One-for-One’ business model. As any true-blue millennial would...
E-Commerce Shopping Cart UI Design – The Best Examples
by Akshay Dafade | Sep 17, 2021 | Uncategorized, User Experience
The average cart abandonment rate is just under 70 percent. The impact of cart abandonment on the revenue is quite severe – at $18 billion annually. Shopping carts are indispensable for eCommerce websites, helping customers make successful purchases. Looking for...
7 Creative Examples of Cookie Consent Experiences
by Akshay Dafade | Aug 18, 2021 | User Experience
Cookies have earned a bad rap over the years. And yet, they are a necessary evil. eCommerce firms use this information to retarget their customers by showing ads of their searched products on different websites. In addition, cookies let the website remember visitors...
How to Become a User Research Associate?
by Alka Jha | Jul 30, 2021 | User Experience
Search engine giant Google famously switched the shade of blue used on advertising links in Gmail and Google search. It tested the impact of as many as 42 shades of blue for the hyperlinks. The reason was to find out – which one did people clicked on the most....