

Author
Sucheta Biswas
Sucheta is the Associate Content Director at Pepper Square with 12+ years of extensive experience working with global brands across different industries.
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How to Choose a Font That Translates into Better Website Sales?
by Akshay Dafade | Oct 8, 2021 | Conversion Rate Optimization
As humans, we are preconditioned to remember pictures and images more than words. Referred to as the Picture Superiority Effect, the phenomenon is based on the idea that – “human memory is extremely sensitive to the symbolic modality of presentation of...
How to Boost Your Conversion Rate with the Right Hero Image?
by Sucheta Biswas | Oct 4, 2021 | Conversion Rate Optimization
It takes only 50 milliseconds for any user to form an opinion about a website, making it crucial to grab their attention from the word go. Interestingly, when content on a website includes engaging images, it ends up getting 94% more views. That’s how the human...