Sasken reached out to us to reposition their brand as the go-to company helping businesses with their product engineering and R&D challenges.
- Sasken, a specialist in Product Engineering and Digital Transformation, wanted to redefine their positioning and increase brand recall in the US and European market.
- One of the biggest challenge was to create visibility and proximity with prospects and increase lead generation.
Design Thinking workshop to Awake, Aspire, and Align the team and find out the brand essence. Create a responsive website to increase the conversion rate.
Design Thinking workshop to delve deep into the collective psyche of the leadership, deciphering organizational challenges and aspirations.
Detailed persona mapping and user journey to identify the target audience.
Scalable CMS using Drupal 7 for easy maintenance and content updates.
Implemented tracking functionality for gated content to capture leads.
On page and off page SEO to increase Google ranking.
Strong backlinking and online listing to increase domain authority.
Bootstrap framework, HTML5 and CSS3 for consistent and seamless user experience.
A/B testing and analytics to improve website conversion and performance.
LinkedIn focused paid campaigns.
Content Management System
Hear from our client
Head of Marketing & Communication, Sasken
Thanks a lot, team! It has been an incredible journey. I can’t thank you enough for your untiring efforts towards Sasken website design and building digital marketing presence. You guys deserve every bit of appreciation for the creative work you are doing.
The Value Delivered
Website traffic was increased by 40%.
The new design reduced the Bounce rate from 50 to 25% on the key pages.
25 keywords listed on the first page of Google search within four months.
The new website brought three marquee customers from inbound leads in the first three months of going live.
Average time spent by the user on the website increased by 62%.
Design Thinking workshop helped the leadership decipher organizational challenges and aspirations.
Aggressive organic and paid lead generation strategies increased traffic to the website.
Enhanced user experience and brand value.