Analyze the Guest behavior of all the 9 Darden brands across desktop and responsive devices. Redesign the E-commerce website for seamless Guest Experience.
The value delivered
- Olive Garden: 27% of total sales were off-premise.
- LongHorn Steakhouse: 15% of total sales were off-premise.
- Online sales contributed 60% to total off-premise sales.
- The checkout abandonment rate reduced overall and the conversion rate increased by 12.1%.
- Usage of mobile pay features increased by 19.8% within 3 weeks of going live.
Development tools & technologies
Design and collaboration
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