Redesign the E-commerce portal to a contemporary and responsive platform that would increase user engagement keeping the end-user expectations at the epicenter.
The value delivered
- A goal-oriented interface using Fitts’s & Hick’s law to guide the user execute the purchase without feeling lost.
- Improved, simplified navigation based on the “Don’t make me think” approach.
- Brought to live a unified brand culture from their physical stores to digital by enhancing brand recall.
- Balanced business and engineering needs with the design without compromising the user experience.
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