The last couple of years has showcased what web design can achieve and what it is bound to achieve in the future. We have seen advances in typographic layouts, parallax zoom scrolling, and more that hint there’s more to come.
However, before heading into what’s coming, it is important to remember some of the unique innovations that guided web design into opening challenges and creating solutions. And in that bracket falls the technique of pageless websites also known as single-page websites or one-page websites. As a modern tool, pageless websites or designs can provide benefits leading up to higher conversion rates and change the overall look of your website.
The idea is to have a single-page website consisting of all the information that you require for your brand. So why is it important?
Pageless websites involve responsive elements that work on all devices and bring in clarity to the user regarding your brand. Users will receive more information from a pageless website than they do from any other web designing pattern.
Pageless Websites – A Brief Introduction
In the era of spontaneous scrolling, pageless web design helps you follow the same behavior and posts information in storytelling mode. As you scroll from point A to point B, you will learn a ton of information in an engaging manner.
Since information is posted on an orderly basis, you will find relevant points at the start and what’s less relevant, at the last. It is a seamless way to digest information as it ensures that you learn as you scroll. Since scrolling is essentially what we do in our lives, scrolling for information makes matters easier.
So, if clients want to revamp their websites, for the purpose of SEO, switching to a pageless or single-page web design can be the right start.
Why Opt for Pageless Websites
What are some of the apparent benefits of choosing a pageless web design for your brand, you might ask. Well, for starters, here are some: –
- Better conversion rates: Business websites require higher conversion rates for the smooth flow of operations and other objectives that they consider important. With a free-flowing website that provides easy access to information, achieving this goal seems possible. Users will be led to a specific path, which is more focused and detailed than the standard approach of creating a compelling design. With the unique format of storytelling, users will be taken on a journey that only leads to one destination.
- Great for SEO: One of the false narratives out there that states content on a single page won’t help define important data. Not only is that belief factually inaccurate but it also ignores the aspect of content density. With a pageless website, you are in fact, creating higher content density. How? Since pageless websites are high on core content being focused on a single page, it fits into the ratio of the size of the content to the size of the page, which is what content density refers to.And in doing so, your site will remain SEO-friendly and has a better chance of receiving a higher rank when compared to other methods.
- Significantly reduces bounce rates: One of the most effective parts of having a pageless website is the lower bounce rates. Since users enter the site in search of information and don’t have to go elsewhere to find it, effective conversion rates invoke lower bounce rates. With lower bounce rates, the generation of leads, and promotion of products and services become easier. This will help your business achieve targets and see growth in the preferred period.
- Organized and mobile responsive: Gathering information and providing a one-stop solution is what apps have been doing for ages. And with pageless websites, designers have achieved that. With all your information on a single page, you are looking at something that is organized and responsive. The content isn’t spread through pages instead it is focused on a specific region that makes reading and viewing effortless. On the other hand, since the design is responsive, you can expect the website to work on all types of screens and devices.
- Affordable and cost-effective: Comparing the costs of developing a website and the costs of developing a pageless website will surely shock you. However, with the latter, you gain a cost-effective approach where you don’t have to shed all the money in the world. Pageless websites are known to cost merely 30% of what it takes to create a normal website. The lack of pages is a factor that makes this approach affordable and thanks to its benefits, it makes this approach appealing.
Develop your business with a pageless website
The benefits of using a pageless website are both immense and effective. They move from better visibility to more sales and those, as we all know, are important parameters for businesses to achieve.
Its single-page approach also leaves room for iteration, and you can make changes to the website as and when you need it. The website can be regularly updated and if there are design trends, you can add them as well.
Businesses that thrive in the digital space require modern tools such as pageless websites to bring in the right clicks and develop things to their full potential. Along with SEO practices and UI/UX designing, businesses need to cover all areas of growth. You can always reach out to Pepper Square to create a spellbinding pageless website.