

Author
Sucheta Biswas
Sucheta is the Associate Content Director at Pepper Square with 12+ years of extensive experience working with global brands across different industries.
Are you looking for an experience-driven digital solution for your product or service?


How to Improve Conversion Rates with Remarkable UI?
by Sucheta Biswas | Jun 9, 2022 | Conversion Rate Optimization
Are you reading this on your smartphone? Did the website or the blog post take a long time to load? We genuinely hope not. At Pepper Square, we take pride in creating practical yet smooth designs, fast load times, and, most importantly, we believe in simplifying...
Plagued by Problems: Bad UX of CDC’s $44 million vaccine administration system
by Sucheta Biswas | May 18, 2022 | App Development
Imagine logging into a system to schedule a vaccine, finding an appointment slot, only to find that the appointment is canceled. Or worse, making multiple attempts and getting blocked out completely from the system. Welcome to the world of botched-up interfaces,...
The Effective Video Marketing Manifesto
by Sucheta Biswas | Apr 19, 2022 | Digital Marketing
Unless you’ve been residing under a giant rock, chances are that you’ve seen the viral video of Will Smith slapping Chris Rock. One of the clips posted by The Guardian on YouTube, received more than 73 million views in less than two days of activity. Not to mention,...
Judging an App by its Icon – What Compels us to Open Certain Apps?
by Sucheta Biswas | Mar 28, 2022 | UI UX Design
You can run, you can hide, but you can’t escape using mobile devices. There is an app for everything after all. From switching on the lights to tracking health, we are slaves to the modern equipment that have literally morphed into our personal assistants. And so,...