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Simplify Interface to Amplify Your Website

Simplify Interface to Amplify Your Website

When I first unboxed my first Apple device, an iPhone, I was mesmerized by the sleek design of the packaging. Followed by the look and feel of the smartphone, which was unlike any other phone I ever owned. And I wondered, what’s so simple on the surface, has several...
What Makes UX Goals an Absolute Must in UI UX Design?

What Makes UX Goals an Absolute Must in UI UX Design?

Ever heard of “dark patterns”? It’s got nothing to do with Stranger Things. But, if you’re new to the art of UI and UX design, it’s a term you’ll need to acquaint yourself with. UX design is about empathy, aesthetics, and giving the user what they want. But, it’s also...