Brand activation, design and development of a web platform to boost India's 1st crowd funding platform for health care
About the client
Right to Live aims to create a transparent healthcare network that enables financial donors, organizations, the corporate sector and the government to come together to raise funds for the common goal of saving the lives of the underprivileged by providing critical on time medical assistance in the form of surgery, medicine, and consultation by leveraging the Internet.
The requirement was to develop a first of its kind, online crowd funding platform in form of a website to raise money from different channels for expensive health care of underprivileged. This platform was to act as a linkage between donors and aid trust in the crowd funding concept.
Right to Live allows for easy access to patient profile information and, through it's informative and transparent donation process, hopes to strengthen public trust in the concept of crowd funding.
The pro bono offering included digital brand activation, design and development of logo, web platform and its content management system (CMS).
Right to Live had following obstacles to overcome
- Build trust in the concept of online funding in the Indian community
- Ensure that funds reach the patients efficiently, through impeccable corporate governance and transparency
- Reach out and collate funds from various channels of donation
- $282,846 collected so far
- 1260 unique donors funded
- 35 needy benefited
- 7 programs in action to help the needy
Graphical representation of fund progress towards donation goal
Prominent call for action to facilitate donation
Directs to contribution options screen, which opens up different donation options
Different contributor categories to help anyone be part of the cause
Internal cross-linking to aid search engines learn site's information architecture for better SEO.
Engaging content like video testimony to establish trust fasterVariety of donation options to cater to a wider range of donors
Overview of all donations
Variety of search options to shortlist potential donation recipients
'Share' options of various social networking platforms to raise awareness
Names of contributors with their respective funding
Patient bio to help the donor take an informed decision
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