About the client
mubhi celebrates the Indian aesthetic sensibility through a unique product experience - an experience that stems from the magic reality of the past mingled with the earthen rush of contemporary living.
mubhi fulfills the aspirations of the global citizens who are in tune with their local heritage and the universal values.
The requirement was to activate brand mubhi with a new product line on digital, and design and development of payment ready content management system (CMS) for business right from day 1.
Size of the team
- 1 Creative director
- 1 UX/UI developer
- 1 Content editor
- 1 Quality assurance associate
Tenure of the project:
- 3 months
- - Optimal experience with frugal resources
- mubhi CMS helped the sales to 'out of stock' status in weeks
- mubhi Facebook page gained more than 19,000 likes in few months
- Mere 4% bounce rate after product selection till final payment due to the intiutive' user interface (UI)
UI follows 'Don't make me think' principle developed in pepper square from a collective experience in UX/UI of 37 years
Homepage design features
A simple user interface with ample white space and optimum use of brand colors for
- Zero clutter
- Clear access to menu items
- Cart status information
- Design in line with the brand - Indian aesthetics
- Large display clear picture of products
- Big user navigation element to scroll between products
- Clear call for action to facilitate user decision
Payment gatewayEasy to understand form for zero error and certified payment partner for better trust from user
Cart status notification with simple call for actions to complete purchase and user information
How to experience the matti-realistic magicHold the cones apart Place them on a surface Fill the test tube half way with water and place a flower Complete the vase
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