Digital evolution of Mindtree
from a static to a responsive website, impacting brand equity, prospects and stakeholders
About the client
Mindtree is a global information technology solutions company, specializing in e-commerce, mobility, cloud enablement, digital transformation, business intelligence, data analytics, testing, infrastructure, EAI and ERP solutions.
It is among the fastest growing technology firms globally, with revenue of over $500 million, employee strength of over 13,000, and more than 220 clients worldwide.
In 2011, Mindtree's digital presence was restricted to a static website that did little to attract its prospects or build brand equity.
At this time, Mindtree with a revenue of $105 million was working with multiple agencies. They were on a fast track mode with aggressive growth targets and recognized that digital was the sure way to increase its customer proximity.
Thus, Mindtree sought to entrust their digital assets to a single partner with a proven digital track record who could work with them for a long term.
Our engagement started small, and over time became multifold. Initially we were involved in:
- Website development and management
- Blog development and management
Currently we are also providing the following services:
- Creation of responsive website, integration and management
- Social media activation
- Microsites development
- Online marketing campaigns
- UX & UI design and backend development
- IT infrastructure of digital assets
- Seamless integration with the new brand identity, across all deliveries
- Provide support across geographies
- Custom engagement protocol to ensure quick turnaround
- Collaborate with other Mindtree partners; Seigel & Gale, Anvil Media, Ogilvy & Mather
Our support as an extended team helped Mindtree:
- Increase site traffic by 48% in 6 months
- Site ranking went up Raise the site ranking from 90,000+ to below 60,000
- Generate surge in leads through site
- Gain better visibility in social media
- Facebook: 0 to 4,753
- Twitter: 1,800 to 3,358
- LinkedIn: 19,000 to 50,653
- Increase brand equity with engagement tools, thought posts, blogs, digital marketing and focused prospect microsite
- More adoption due to a better user experience (achieved below 0.08 milisecond loading time) across multiple devices
Subroto BagchiCo-founder, Chairman, Mindtree
Before: Nice, Humble, Introspective
After: Strategic, Bold, Decisive
With a clear understanding of Mindtree's brand idea "We engineer meaningful technology solutions to help businesses and societies flourish", pepper square helped Mindtree as a global information technology brand to build their digital strategies.
Corporate website - Home page
Minimal design ensuring a purposeful and positive user experience.
Primary navigation with 5 clear, defined and bold tabs following the best practice of restricting it to a maximum of 10 entries.
Dynamic pages with clear messaging.
Clean and clear bottom row of the footer, with appropriate social follow buttons
Corporate website - Internal links
Internal cross-linking helps search engines learn a site's information architecture and,
- Improve page rank
- Share page index with another page
- Distribute the authority of a site's most successful pages across a domain
Digital style guide to maintain consistency
Responsive design and development
Seamless responsive design create experiences that are easy to read and navigate across a variety of devices without a lot of resizing, panning and scrolling.
Career microsite and Hirecraft integration
Custom developed Hirecraft plugin integrated in Mindtree's drupal based career website to dynamically pull data. This added immense value with real time job updates to both Mindtree and job seeker.
Quick snapshot of job details
Custom developed Hirecraft plugin to dynamically pull data
SecureMind microsite acts as an extension to SecureMind software by supporting its subscribers with options like activation, updates, documents and so on.
Development of this microsite was a very difficult and complex process due to its integration with various systems viz. Activation code generator, ticketing sytem and licensing application.
Activation code generator
Activation code generator
Development of this microsite was a very difficult and complex process due to its integration with various systems.
CIO microsite acts as a backbone for Pardot platform, generating traffic for the marketing database. To achieve this, end to end integration with Pardot was done by a specialized team, ensuring smooth execution of all the Mindtree campaigns.
Embedded Pardot iFrame to channelize the collected information directly to marketing database
Quick turn around of various regular updates and internal requirement while diligently following the brand guidelines with impeccable quality.Regular stories paves way for knowledge sharing and collaboration between different teams Snapshot of progress crossing new milestones, maintain the enthusiasm of community members
Thought leadership blog
Subroto Bagchi blog is one of the leading personal blogs of the country, completely designed and managed by pepper square.
This blog successfully captures Subroto's larger than life presence and leverages his global fan following for Mindtree.
The blog features sections like Zen Garden, from the forbes series, where Subroto personally talks to some the most iconic leaders across domains
Subroto's book showcase linked to page with overview, news and review about them
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