Microsites have evolved from decorative advertisements to efficient tools that help increase your conversion ratio. However, creating a microsite that helps you in lead generation is a challenge.

Microsites come with a specific objective and timeline for instance, launching a new product for the summer. Microsites have their own niche audience valid for specific sessions and yet not stray from the parent brand essence.

pepper square uses various approaches for improved lead generation such as SEO, A/B split testing, pay per click ads along with creating effective user experience.