Leverage social media

Why you should leverage social media

Because it’s topical, it’s fun, it’s participatory and it works across boundaries of geography, demography, hierarchy and class! It is frustratingly difficult to measure the results of using social media (if you are really keen, go here) but it’s impossible to ignore the phenomenon. Our resident expert, Jyothi Kiran, Digital Anthropologist, has her thoughts on social media here, in a paper called Addicted to Anonymity. It’s a good read, even if we say so ourselves.

Social media is quite unlike traditional media, which pushed content and dictated what you should be reading or listening to. Remember, this is 2010? The media landscape has changed with blogs, networking sites and user generated video. Remember, member of Indian parliament Shashi Tharoor is using social media, the president of South Africa is using it, the prime minister of Norway is using it and so is the Queen of Jordan? Oh yes, Bill Gates is using it too. So why should you be left behind?

Social media brings the end-user/customer and the service provider closer, so its impact is direct and fast, opening up fresh possibilities of how you manage and grow your customer.

See pepper square’s social media strategy in action for Max Healthcare, Careers@Wipro, Wipro and Sourz:

Max Healthcare
Facebook: http://www.facebook.com/MaxHealthcareHospitals
Twitter: http://twitter.com/MaxHealthcare
YouTube: http://www.youtube.com/user/maxhcvideos

Facebook: http://www.facebook.com/wiprocareers
Twitter: http://twitter.com/WiproCareers

Facebook: http://www.facebook.com/WiproTechnologies
Twitter: http://twitter.com/Wipro
YouTube: http://www.youtube.com/user/Wiprovideos

5 Responses

  1. Avinash
    September 11, 2014 at 11:47 am

    I also agree Social media is a new way to reach out the audience,we can promote our product easily and brings the end-user/customer and the service provider closer.

  2. August 19, 2014 at 6:23 am

    Social Media is the only way today to reach out to the bigger and wider audience. Social media not only creates your brand awareness but also increases your potential customers base.

  3. May 2, 2010 at 11:00 pm

    i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted “”

  4. anantha
    April 9, 2010 at 12:25 pm

    I also agree social media plays an important role in web2.0 complimant site.

  5. March 24, 2010 at 3:02 pm

    I totally agree. Social media plugs you into to conversations that are happening. The goal of SMO is to help not only with brand recognition but actually increases rankings for searches that actually generate business.