Digital assets
Thought posts:

What should you expect as you go digital?

Of late the executive viewpoint has shifted from business-centric to customer-centric. Most founders and CEOs want to have a tighter control of their digital assets such as websites, mobile apps and analytics so that they can bolster their future business by connecting with customers.

These days we get to hear a lot about user experience and interface design to improve customer connect.  Six years ago no one spoke of or were even aware that these existed. Thanks to Steve Jobs, the digital industry has revolutionized our lives and created new ways to connect. Digital is no longer a luxury. It is the way of life today.

But how do we go about creating kick-ass digital experiences? Do the CEOs have the answer? Barely 5% to 10% of them are aware of the usefulness and impact of these because they are more focused on solutions to meet their quarterly revenue targets than on improving their customer experiences.

The paradigm shift from focusing tactically on quarterly revenues to strategic digital thinking for longer term business value is key to thriving in today’s business environment. And so digital strategy needs a methodical approach with clarity and commitment that goes beyond  trend hopping or tracking social data blindly.

Here are six steps that help define your digital goals:

What should you expect as you go digital?

14 Responses

  1. Naina Jude
    May 19, 2015 at 3:31 pm

    It’s true: one cannot ignore the pivotal role that the digital industry now plays in the furtherance of a business venture. The above six step plan is an effective tool to guide future entrepreneurs.

  2. Bhavya
    May 17, 2015 at 5:42 pm

    Now, everything is about Digital! Every business should adopt digital marketing activities to connect with their audience. Digital marketing has become the way of communicating to customers about their brand. This way increases a stronger connection and it supports your business.

  3. Samson Ratnakar
    March 22, 2015 at 9:16 pm

    Digital is not only a cost effective strategy, it’s a platform to target a wider set of right audience and measure the performance. A powerful tool to enhance customer experience, engagement and develop thought leadership

  4. Saravana
    March 16, 2015 at 4:34 am

    Interesting Topic. Digital experiences have become a major focus in every business. Businesses have transformed from the old way of just putting an online website for online visibility to creating and establishing the entire company’s image in the Digital world.

    The digital mode provides variety of opportunities to understand and serve the end users better. Analytical tools help provide greater feedback and insights from all end users digital interactions with the company. This helps the company to provide more personalised customer experiences.

  5. Ranu Katiyar
    March 11, 2015 at 4:43 pm

    In today’s time and future to come, Customer is the King in any business. Digital Marketing is the best way to reach to your target customer in a big and effective way. Easy availability of required data helps to strategies our weekly, monthly and yearly business plans, keeping customer’s interest in mind.Having digital approach to the business, its more cost effective, performance orientated and results are trackable.

  6. Deepa
    September 24, 2014 at 5:57 pm

    Digital market is a virtual world out there. Every business whether old or new have make their presence in digital market to grow as market leaders.In this world where customer is the king, every business has the right opportunity to get along with the customers & the right medium is digital market where you communicate with them directly.

  7. Avinash
    September 11, 2014 at 11:29 am

    Building a Digital product is not a hockey stick model but it’s a incremental and continuous process to build successful product. So customers are kings, we should analyse the user experience from analytics and try to improve our product.

  8. Tilottama
    September 10, 2014 at 2:07 am

    Going into digital marketing is just not building a web site or Android or IOS apps and start selling over IP gives success, it’s about a holistic approach to meet your customers digitally and letting them understand how good we are offering than competitors.

  9. Abhinethri R S
    September 1, 2014 at 5:21 pm

    Digital market place will be profitable only with the proper goals and creative ideas.The very important thing is customer satisfaction in any business.

  10. Akash K
    July 30, 2014 at 3:01 am

    The one thing to keep in mind when you digitally market or activate your brand you don’t become famous overnight. This is a real misconception people have lately. Remember Apple,Google or Microsoft weren’t built in a day.The key is to understand your target audience and to act accordingly. Make sure your brand is available on world trending market like Android and IOS. Make sure to sell yourself through social media which will help you reach places and new heights.

  11. June 4, 2014 at 3:08 pm

    Going digital is not just getting a website or an mobile app for easy access, We should look beyond these ways of digital presentation and keep pace with the new emerging trend of wearable technologies.

  12. Ranjith
    April 16, 2014 at 9:26 am

    Digital marketing and its associated channels are important to know your customer better. Once you understand the customer preferences and expectations, the more likely you are to engage them in profitable interactions.

  13. Nirbhay
    December 19, 2013 at 6:36 pm

    The step towards digital is very essential in current scenario, as per the report by 2014 65% of the world population will be on smartphones, which gives the headstart for the companies to concentrate more on digital. Companies should not think that they have hired an agency and the sales will increase drastically. Agencies help in improving the brand image, and also create awareness about the product/service. Once when you have the perfect brand image, people start remembering, which will help in increasing the revenue.

    The best example i would share is about the latest onion deal from They had actually in loss in short term, but have gained the publicity which will help in creating their brand in long term.

  14. December 11, 2013 at 4:58 pm

    In the ever volatile marketing trends, these goals are indicative of a workflow that involves clear digital strategies in achieving UX and UI and reaching out to the audience with the right kind of marketing tools.