Of late the executive viewpoint has shifted from business-centric to customer-centric. Most founders and CEOs want to have a tighter control of their digital assets such as websites, mobile apps and analytics so that they can bolster their future business by connecting with customers.
These days we get to hear a lot about user experience and interface design to improve customer connect. Six years ago no one spoke of or were even aware that these existed. Thanks to Steve Jobs, the digital industry has revolutionized our lives and created new ways to connect. Digital is no longer a luxury. It is the way of life today.
But how do we go about creating kick-ass digital experiences? Do the CEOs have the answer? Barely 5% to 10% of them are aware of the usefulness and impact of these because they are more focused on solutions to meet their quarterly revenue targets than on improving their customer experiences.
The paradigm shift from focusing tactically on quarterly revenues to strategic digital thinking for longer term business value is key to thriving in today’s business environment. And so digital strategy needs a methodical approach with clarity and commitment that goes beyond trend hopping or tracking social data blindly.
Here are six steps that help define your digital goals: