Switching from analog to digital

The Switch

Glamor and the grim
When I tell people that I toured with the Indian cricket team to cover the world cup, a lot of them tell me that I am lucky to have got such an assignment. Agreed, I was lucky enough to shake hands with the likes of Sachin Tendulkar and Chris Gayle. I have been behind the camera in various events of pomp and show, those that came with a lot of glamor. Santosh - behind the camera

There were also days when I waited for hours in a stinking mortuary to take shots of someone brutally murdered. This was life in the traditional media, one day there was a sumptuous buffet at a five star hotel and the next day went without even a glass of water to drink.  Not complaining, I knew this was a part of my job and I did it with passion.

I slept analog and woke up digital
I was never bothered about the “just a cameraman” notion some people had, but was tired of the sarcasm people showed when I told them what job I was doing. In most news channels, cameramen are not expected to be thinkers. I believed that I could do better than a few of the self-proclaimed ‘intelligent’ reporters in the industry, but was never given a chance. You are considered over-smart if you give inputs for production or pitch in with new ideas, and that was when I realized, that I was capable of doing better things than just shoot news visuals. My transition into the digital media did not happen instantaneously.

One morning, I suddenly decided that I could not stay this way all my life and quit my job. The week after I quit was fun; a week of street party after three years of constant running around. I got time to catch up with a lot of friends, watched movies and roamed like a fanatic. But slowly I started feeling the heat. The jobless feeling began creeping into me. I went looking for jobs in advertising agencies and production houses. Not finding one, I again began freelancing for news channels. I had begun to doubt my decision to quit. I had begun to doubt my confidence. That was when I found pepper square. I slept analog and woke up digital.

Tapes and tripods have been replaced by mails and blogs
Transition to digital media Time wrote an entirely new  script for me to act out. I have stepped into the new media-the digital media. I find myself sitting in front of a computer and working. I never used to sit in one place for a full day. May be having irregular attendance in college was also one of the reasons for this! I always addressed my seniors as sir and madam, and here I am supposed to call the CEO by name. Tapes and tripods have been replaced by mails and blogs.

Clicking goodbye to chaos
For every story that I covered, I had to rush back to the office or to the broadcast van to deliver the visuals. But here, a picture is uploaded, a blog is posted and in just a click, it reaches millions of people. I have to think, I have to put thoughts in words. This is what I love to do and it is this thinking that pays my salary here.

But I also feel that the smell and dirt of real life in traditional media taught me hard lessons, and this is one thing that I miss here. I have been using the Internet for a long time, but not as extensively as I do now. I am astounded about what it has to offer-the whole world, and beyond, is right in front of me. I even got my Facebook account only after coming here (and no, this doesn’t mean I am on it all day).

When creativity clicked
For me, meetings were always the sessions where I got blasted. Here, meetings are held to discuss work and you even have fun. The pressure I have faced before was always sweaty and tiring, but here it is different; I have deliveries and deadlines to meet. Every little communication happens in an organized way. I got a great opportunity to get into the beat of creative thinking.

Now, I have gained more self-confidence and certainly don’t regret the decision I had taken. I now have a routine. I get to go back home on time. Breakfast, lunch and dinner happen at the ring of a bell. The peaceful and organized style of working in the new media has over shadowed the glamor that traditional media offered, though I miss it sometimes.

There is one more thing that makes me feel good – I have gained two kilos in two months!

36 Responses

  1. August 18, 2014 at 6:57 am

    Great inspiring post Santosh!
    Inspiring blog post – This reminds my journey from village (with no guidance) to foreign country (with free spirit)
    Stephen covey says “I am not a product of my circumstances. I am a product of my decisions”. I don’t think everyone can make right decision, but everyone has opportunity to make that decision right in due course. Believe in yourself.
    It is hard to find people with satisfaction in today’s corporate world – You found it. Satisfaction is the first step before any achievements, as you found it now, you can create wonders. I am happy for you.

    Santosh – it’s been 3 years, I hope you gained more weight now; I can meet you personally to take some consultation to gain weight :-)
    Muki – Kudos to Muki for creating such an awesome environment in Pepper Square – we need more companies like this. Thanks for your thoughts. What I found in my life so far, when you do not love yourself, then how can you appreciate others. I follow one principle in my life ” Love yourself”.

  2. Dr.Gautham
    January 9, 2012 at 12:59 pm

    Excellent work puttu…
    Beautifully penned down… :)
    Good title, very good use of words and an ispiring blog..
    Kudos for standing up tall, facing all this and coming out of it and leading a leading a happy life now…
    (I guess i missed out on this phase of your life..)

    1. santosh
      January 9, 2012 at 1:25 pm

      Thanks for the wishes Gautham… Now I feel like I have told you whatever happened with me when you were not around :)

  3. Mahantayya
    December 26, 2011 at 12:08 am

    Fantastic puttu i really loved it

    1. santosh
      December 29, 2011 at 9:57 am

      Thanks Monty…you all know how it was :)

  4. December 20, 2011 at 5:14 pm

    INspiring :)

    1. santosh
      December 29, 2011 at 9:57 am

      Thank you Sijeesh

  5. December 10, 2011 at 1:45 pm

    I have to say, after reading your blog, I’m beyond just curious about the digital world! Your transition seems to have been a process – which I think is rare for most. We’re either thrown into a world we’re not sure of or left to hang off the ledge of the old.

    I’ve been in advertising only for a year and a half but I can tell you, with my feet dangling over the cliff, that I’m already hanging on by a (middle) finger! I’ve been curious about going digital. It’s the future no doubt and your blog has definitely made me realize why!

    If there’s one line (epiphany?) in this blog that makes me want to go digital, it definitely has to be “I slept analog and woke up digital.” Insightful!

    All the best! :)

    1. December 21, 2011 at 1:53 pm

      Feels great to know that the blog evokes curiosity about the digital world.
      I also agree to the fact that most of us are thrown into a world we’re not sure of till we realize what exactly we want to do.
      Thanks for the comments.

  6. Uma Visvanathan
    December 7, 2011 at 11:50 am

    Your narration made wonderful reading, Santosh….you could be an inspiration for many such aspirants…wishing you the best !

    1. santosh
      December 8, 2011 at 9:37 am

      Thank you for the wishes :)

  7. Muki
    December 7, 2011 at 9:58 am

    Hi Santosh,

    Sachin Tendulkar to a Stinking Mortuary is surely an experience to remember. I am sure Sachin taught you what is hard work and mortuary would have helped you listen to your inner voice and follow your passion. But i must tell you that when i first met you i could feel the energy in you wanting to create a dent in the universe. It is a must have quality for any aspirational young indian.

    After our first conversation i decided to hire you. Even though you didn’t have the experience for the profile, all of us felt that you will do wonders in few months. But you proved us wrong by creating cutting edge creative work in few weeks.

    I believe that, it is important to appreciate people for their good work. At the same time help them understand how they can do better. In order to do this one must run the business with a soul not with just brains. At pepper square we are not the biggest but surely the best. This attitude to create pixel perfect work helps all of us to stay focused.

    Most of the time i have seen people getting threatened with someone doing a great job. I believe that the day you start sharing your knowledge is the day you experience the next level of success. Leaders role is to create a goal post and let the youngsters like you achieve success.

    Like your friend RM.Hari says, “controlling the rate of increase is important”. Because it is directly proportionate to the rate of decline. *smiles*

    1. santosh
      December 7, 2011 at 10:08 am

      Thanks for having the faith in me Muki. The encouragement I have got has been wonderful. The goal post is now visible to be. Will kick it off soon.

  8. Sudarshan
    December 6, 2011 at 10:25 pm

    Amazing Santosh!! …ur one of t

    1. santosh
      December 7, 2011 at 10:09 am

      Thanks so much Sudarshan

  9. jyothi
    December 5, 2011 at 4:53 pm

    This reminds me of my ‘Switch” from print to digital,
    oh those were the days when URLs were one mile long..

    1. santosh
      December 7, 2011 at 10:11 am

      Feels great to know that it connects to people Jyo…Thanks

  10. Guddu
    December 3, 2011 at 3:49 pm

    Hi Santosh,

    Never knew this side of urs!
    Kudos to u!
    God bless & keep up the good work!

    1. santosh
      December 7, 2011 at 10:26 am

      Thank you for the wishes and appreciation:)

  11. Shruthi
    November 28, 2011 at 3:01 pm

    Great job Santosh.. Excellent writing! I’ve always loved your blogs.. Your previous blog(Fight with Fear) was my favourite.. Looking forward to read more.. Good luck.. :)

    PS: I’d like to see more Pictures in your next blog.. :P

    1. santosh
      December 7, 2011 at 10:12 am

      Thanks for the appreciation Shruthi

  12. Dr. Swaroop
    November 24, 2011 at 11:35 pm

    Aptly named THE SWITCH. Fantastic use of words and display of skills. Now that you have a more disciplined life and your putting on weight, many people will be happy for it… (I hope you know whom I’m talking about)

    1. santosh
      December 7, 2011 at 10:13 am

      Thanks Swaroop, hoping to make people more happy…lol

  13. Rajesh Kumar
    November 24, 2011 at 3:58 pm

    Thank you Santosh for writing this.
    In few words you have covered many important milestones, transitions… happened in your life
    And team meetings without firing…very rarely it happens
    but I am sure it happens in Pepper Square….most of the times
    All the best

    1. santosh
      December 7, 2011 at 10:13 am

      Thank you so much Rajesh

  14. R.M.Hariharan
    November 23, 2011 at 7:09 am

    Though I had some idea about your past job and associated life style, only now I get the complete picture about both the past and present nature of job you happened to lead, through this mail.Congratulations!
    Frankness is exhibited almost every where in your narration.
    Job satisfaction is a rare feature in one`s own life and I feel happy that you do have it now which was not there before.
    I wish that you succeed in the present assignment and become known to the people around the world in general and to our relatives and friends in particular.
    Every line of your statement is thoroughly enjoyed and appreciated.
    Considering your present health, an increase of 2 Kgs body weight is welcome but control the rate of increase.

    1. santosh
      December 7, 2011 at 10:14 am

      Thank you for the wishes and appreciation peripa

  15. Abbul hassan
    November 23, 2011 at 1:24 am

    Marvellous spread of words,mixed with reality with a hint of humour. Wonderful insight , to this alien world (MEDIA) for me atleast. Nice work all the very best.

    1. santosh
      December 7, 2011 at 10:14 am

      Thank you so much Abbul

  16. Sowmya.H.P
    November 22, 2011 at 1:13 pm

    Wow…… This is what I can say. The way you have put across the transition time & its effect, its really commendable. Enjoy your transition & ALL THE BEST :-)

    1. santosh
      December 7, 2011 at 10:15 am

      Thanks for the appreciation Soumya

  17. Sindhu Sreekanth
    November 21, 2011 at 10:25 pm

    Fantastic writing!!! An enormous insight into both the worlds. The last line definitely makes you smile and leaves you thinking how different and how both jobs are on two ends of the spectrum though they belong to the big rainbow the “MEDIA”

    1. Girish P
      November 22, 2011 at 1:16 pm

      Awww man.. That was really good… “ALL THE BEST” for your career.

      1. santosh
        December 7, 2011 at 10:17 am

        Thanks Giri:)

    2. santosh
      December 7, 2011 at 10:16 am

      Thanks so much Sindhu…and yes..rightly said…these two are at the extreme ends of the spectrum…

    3. santosh
      December 7, 2011 at 10:16 am

      Thanks so much Sindhu…and yes..rightly said…these two are at the extreme ends of the spectrum…