Forgive me if I sound a little carried away by the season sentiments, but I do believe that Social Media is the new Bible of the masses where Content creation, Connectivity and Conversion form the new media trinity. Most of the bustle, the hype and the confusion revolve around these three entities.
As long as people are alive, there will be Content creation, for god said: “Be Social. Let the Web teem with living conversations, and the tweets fly above the earth across the expanse of the Internet.”
So conversation took wings and the Web was filled with content of every kind, with corporate and individual blogs, videos and tunes, and flickering images and apps of every kind, animating the Web with the spirit of life.
But mere creation is not enough. You need a place to showcase your creation. And, that is when god spoke about Connectivity: “Be Found. Let there be connectivity. For, all the content is brought to nothing if there is no connectivity.”
Reach out and ensure that the content is discoverable and shows up in the right social media networks such as FB, Twitter, LinkedIn and YouTube.
And finally, god let out a little secret about Conversion: “Build Trust. Sustain the content and build credibility so they will come to you.”
This means no selling of things you want to dispose anyway, but listening and giving what your audience really needs. That’s what Santa does. He doesn’t give away old clothes with new labels but only that which you have been dreaming of the whole year. That is why you believe in Santa. That’s how you build credibility. Now go forth and spread the good cheer.
And, no, for the last time, Google is not God.
Merry Christmas and a happy new year!