Designing for the web, mobile and tablet are based on context. And each of these contexts has a different effect on your heartbeat.
Web is the medium to delve deeper for clarity, interactivity and continuity. The web is a great platform to engage and understand customers as they consume content while searching, researching, socializing and shopping online.
The web gives a deeper insight into customer profile. It reveals their likes and dislikes. To get to know them better, you need content that is addressed to them instead of talking about yourself. For instance, instead of writing about what a great product you have, focus on how the product can benefit the user.
The mobile on the go needs design that speeds up decision making. Is the ticket to the next show available? Customers need to know now! Don’t lead them to two more clicks where they have to see boring ads. There is no need for fancy visuals either. “Yes” or “No” is all they want to know and if yes, how they can book their tickets and get on with their lives.
On the other hand, consider where and when people use a tablet. Often they are more relaxed and willing to be immersed in experiences that are rich and engrossing.