It’s great that you have decided to go mobile because many brands are thinking of how to service their existing customers and reach out to new ones. Reaching out to prospects is not as difficult as reaching out to the right customers. It needs an Oxifrugal strategy that takes care of all phases of development right from ideation to implementation and further, including the right marketing approach and hosting plans.
An Oxifrugal strategy anticipates how fast you can go to market with your product/service, gives your customers the right service and engages them instantly. This requires in-depth knowledge to roll out a plan that not only meets budget and time constraints, but also provides an advisory on making critical user experience and technical decisions, and hosting and support after going live.
For example do I host my site on a server in-house or transfer to the cloud? If, I transfer it to the cloud, is it safe and secure? Also, since mobile hosting is different from regular hosting, would they be able to take care of issues related to content adaptation, routing and device detection? Will my customers be able to view my site successfully on all variations of phones and handheld devices? How complex and expensive is it to develop a cross platform mobile application? Can freely available open source modules and Do It Yourself (DIY) technology help me in developing a mobile application at a lower cost?
As technologies have evolved and matured considerably, standardization of code has made it easier to develop cross technology applications. However, what’s challenging is developing a user interface that focuses on the customer viewpoint. The user doesn’t care what backend technology you are using as long as the application is simple, fast and friendly to use. Providing instant access with seamless integration of multiple technologies and platforms across multiple devices is a given.
The success of an application is influenced well before you start building it, when you anticipate your audience need accurately even before s/he starts using it. If your product is a subscription based business application where users can add their own content and assets, then you not only need a mobile app that can be customized but also a powerful and simple to use Content Management System (CMS), which the user can access and update effortlessly like a DIY. In addition you will surely need a responsive site to promote your product.
Understanding the audience requirement leads to the right design and architecture, which becomes the experience differentiator. Since users are spoilt for choice and their expectations are high, it makes sense to invest in the interdisciplinary skills of creative design, HTML/user interface development, strategy, technology and usability testing. This helps to integrate concepts such as navigation aids, customization on the mobile device, alerts and messages that guide users and, more importantly, follow iOS design guidelines so that you reduce the risk of app rejection and get more users to love your product.
Focus on your product instead of doing a service provider’s job
Since there are plenty of freelance designers and application developers who will charge you very little, you might think you can manage the execution and that will reduce your development budget. Sure, you can, if you want to begin working like a service provider rather than go to market faster with your product. You might even end up paying more in terms of rework and quality. Define your budget and limit the features based on need rather than on want.
If your app is of value, then your users will be OK to wait for a few weeks for the next release with improved features.
What are you waiting for, start building your mobile app now!
Real life example of our mobile strategy
The pain point
One of India’s largest real estate online platforms came to us with problems of excessive paperwork, managing the data dump and coordinating customer service. Customer service executives who were sent out to look at a seller’s property had to fill out 30 sheets of paper consisting of checklists, guidelines and measurement criteria before they could valuate the property. They had a tough time coordinating appointments, and also managing a huge data dump consisting of property measurements gathered using a laser device, pictures, videos, floor plan and other features for a verified listing. They needed to make all of this more efficient.
We focused on making the customer service executive user experience hassle free with no false representation, by using a verified listing, authentic data, and quick, clean service that went around middlemen and reduced property-selling time for the owner by 60%.
The Android application we developed made life easier and more efficient by moving all 30 sheets of information gathering, syncing the laser device pictures, videos and other information to the application, and saved time by automating appointments online.
Our client’s customer experience
The users were happy as they got what they wanted in a simple and straightforward transaction eventually leading to brand trust. There’s no doubt that detailed and specific understanding of pain points helped create a more efficient app.
“I was able to rent out my property within 30 days of listing. Thank you for helping me in renting out my property.”
“I am very happy with the service. I had opted for a verified listing. The team measured my property with laser devices, took photos, videos and uploaded other details on my behalf. I received many enquiries after my property was published and it has been rented out. I had been struggling to rent out my property for the past eight months. You really made it very convenient for me.”