Why should clients come to you when everyone else is offering the same service benefits?
Over more than a decade, I have often wondered, what is the defining factor that makes people want to partner with you? And the answer I believe, is “experience”, not in the sense of knowledge, but as the quality of the journey that you undertake to achieve your goals.
Sherpa or a pilot?
When it comes to implementing your ideas or achieving goals, there are no options, only choices. There are many ways to reach your goal but you have to choose the one that is right for you. If your goal is to reach the top of Mt. Everest, you can climb all the way up or take a helicopter ride to enjoy the view. However, you would still need a Sherpa or a pilot you can trust, who apart from knowing the safest and the shortest route, is also able to understand the language of your need, and fix that oxygen mask or hold that torch and guide you along the way.
Source: The Telegraph
Bridge the distances
Beyond the language of your need, your guide is also able to provide an emotional connect. You might easily get frustrated, not because you don’t trust your guide’s capability, but because of doubts about communication, culture, and commitment. In your mind, you see how you can do things differently, but the guide tells you, “trust me, I know the terrain and the right resources”. Halfway up the cold mountains, it is better to surrender. Surrendering is the beginning of a partnership in the making. Soon, you realize experience is not so much about physical distances but about bridging the distances in the mind, knowing that “your life’s investment is put to the best use 10,000 miles across the sea”.
Tread softly for you tread on my dreams
As a client, you know where you want to go, but are wary of how to go about it and whom to trust. Having the best pair of shoes or the best compass money can buy, is not enough. You know that you need an experienced and honest guide who will walk you through the pitfalls and the prizes, even before you reach your destination. Once you find a guide you can trust, and your roadmap is ready, take the plunge and start on your journey!
Fueling the experience
Every journey has unexpected turns and events! That is what makes the journey exciting. But in business, too many surprises can create chaos by affecting the timeline and the go-to-market strategy. As a client you have already determined to put your best foot forward to make it work, by gathering energy, and without losing focus. And the Sherpa would be able to fulfill the language of your need, provide the emotional connect, and bridge distances while fueling the experience with positive energy and insight, so that you reach your destination safely, within the defined timelines.
Speed and shortcuts
Talking about timelines, the world today is all about SPEED. And speed is best achieved through better focus, not through short cuts. I have come across several people advising me that there are enough short cuts to get my work done. But in my 25-year career, what made things possible is setting multiple goals and prioritizing the one that returns optimum value not only for myself but more importantly for my customer. This has helped me achieve things 50% faster. I apply the same in my business and with my team at pepper square. I ask my teams to imagine how it would be if they had two heads and one hand. Life would be so incredibly chaotic.
Measure every distance, trust every step, till you find your dream
Journeys become smoother, not when you merely share the vision but when you live it every minute of the day, until the words are no longer yours alone but you can hear the mountains echoing them. When that happens, you have just proven what was once only imaginary. Bottom line is, once you have experienced the view at the top, you only want to scale higher.