Internet is the rocket fuel for growth in the digital space.

Digital Marketing empowers business owners with tools and techniques that provide them with best chances to compete, thrive, and grow.

What we offer

  • SEO & SEM
  • PPC campaign
  • LinkedIn lead gen campaign
  • Social media brand activation
  • Email marketing
  • Analytics & monitoring
Subroto Bagchi

Subroto Bagchi

Co-founder, Chairman - Mindtree

I believe Pepper Square is an unusually talented group of people. They see things differently. They are passionate about their work… read more

Lizz Freeman

Lizz Freeman

Campaign Manager, Corporate Marketing, Fujitsu

You guys are speed demon. We’ve gotten a lot of great comments on your work. LOVIN IT! Thanks for your high level of patience and… read more

Digital Marketing Stack

Social

Hootsuite

Linkedin for business

Google Adwords

Google Adsense

Twitter for business

Facebook for business

SEO

Semrush

Seoptimer

Crazyegg

Optimizely

Aleaxa

Google Adwords Keywords Planner

Email

Mailchimp

Linkedin Mail

Surveymonkey

Reporting

Google Webmaster Tools

Google Analytics

FB Insights

Twitter Analytics

Linkedin Analytics

Portfolio

Improving brand visibility and activation

Mindtree's digital presence was restricted to a static website that did little to attract its prospects or build brand equity. They were on a fast track mode with aggressive growth targets and recognized that digital was the sure way to increase its customer proximity. Mindtree sought to entrust their digital assets to Pepper Square because of our proven digital track record.

Inventing clients for Fujitsu

Fujitsu was running multiple email marketing campaigns using Pardot to promote their IT service offerings. With expertise in design, content strategy, digital marketing, web technologies and Pardot management, we worked as their comprehensive strategic partner to improve their campaign results.

 

Blog

blog

What should you expect as you go digital?

Of late, the executive viewpoint has shifted from business-centric to customer-centric. Most founders and CEOs want to have...

Dharshan

Darshan

Digital Marketing Head

An expert digital strategy enables you to earn people’s time and trust in today’s exponentially growing digital space.

Connect with me

Reach out to Darshan

Brands availed our digital marketing services:

  • Honeywell
  • Abbott
  • Airbnb
  • Mindtree
  • Ketchum
  • EMC
  • Room Advantage
  • TeamLease
  • Mphasis
  • TTK
  • BIAL
  • Texas

Our Approach

  •  
    Discover
    step1

    Idea

    Capture the idea in form of sketch/image/text

    step2

    High-level requirement

    Inspiring discussion with stakeholders

    step3

    Gap & problem

    Problem with the existing product/service & how to fulfill with the new product/service

    step4

    Brainstorming sessions

    step5

    Design Thinking with Human Connect

    Make emotional connect an integral part of the product/service

  •  
    Design
    step1

    Mindmap

    Detailed information architecture & navigation

    step2

    Cloud & IT infra

    Setting up Bitbucket, SVN,JIRA & Cloud environment

    step3

    Storyboard

    Layout, user experience, features,
    functionalities & navigation flow

    step4

    Project plan

    Task, schedule, team, dependency, risk & status

    step5

    Content style guide

    step5

    UX & UI design

  •  
    Develop
    step1

    UX & UI development

    Weekly Scrum & daily stand up

    step2

    Sprint review & demo

    Rapid prototyping & customer feedback

    step3

    Usability & user experience review

    step4

    Modification & Optimization

    step5

    Final integration

    step5

    Quality engineering

  •  
    Deploy
    step1

    UAT

    step2

    Client approval

    step3

    Focus group review

    step4

    Change & Optimization

    step5

    Go LIVE

    knowledge transfer & annual support

Download 36 downloads

Brands availed our digital marketing services:

  • Honeywell
  • Abbott
  • Airbnb
  • Mindtree
  • Ketchum
  • EMC
  • Room Advantage
  • TeamLease
  • Mphasis
  • TTK
  • BIAL
  • Texas

FAQ

Who writes your content? Where are they located?

We have a dedicated content team in India with Masters in Communication, Journalism, and years of writing expertise for various clients.

What is your content development process? How do you ensure the content is on-brand/voice and is reaching the right audience?

  • Understanding brand guidelines is an important step towards learning about the brand, tonality and messaging. We use Yahoo style guides and send the edited content to you so that your team can do a quick peer review. If you don’t have the time then we can get it done with our consultants in the US.
  • Develop content marketing calendar.
  • Derive relevant hash tags and audience demography.
  • Schedule/run contextual campaigns and refine them, if necessary.

How do you manage social channels; complete community management or just posting?

We work on both (community management and organic/paid postings). Content calendar is important. We create digital assets based on the calendar. Further, the campaigns are not only goal specific but customized to individual channels.

How do you work with clients; PM/AM, collaboration and communication?

  • With all our US clients, after building a basic understanding of their expectations, our team aligns with their working hours. Therefore, we have everything ready for approvals by the time our clients come to work early morning. We use Trello for collaboration and communication.
  • For the social postings, we use Hootsuite to schedule under different time zones and build data insights. Our approach is completely flexible for any major releases. 

Do you post content to blog/social channels? 

Yes, we do. We devise content strategies for social channels.

Do you provide other content besides blog/social channels? e.g., ebooks, FAQ content, resource pages based on SEO, product content?

FAQ content, resource pages based on SEO, product content is included in our content marketing along with building info-graphics, case studies and other digital assets.

Do you do any content distribution through paid or un-paid channels?

Yes! We use LinkedIn, Adwords, Adsense and dynamic Ad networks for conversion.

Do you offer influencer outreach programs?

We combine Behavior Driven Development and Agile methodologies to bring out the best of your ideas based on stories and narratives. We focus on iterative development to expedite the version 1 of the product rollout.

What type of SEO services do you offer; content only or do you have technical/structural capabilities, keyword research, link building?

We use both on-page and off-page SEO. For SEO we use tools such as Google Webmaster, Google Keyword Planner, Optmizely, Crazyegg along with Google Analytics. We have built customer sites under SEO friendly environment. From content alignment to keyword research and link building, we take up all.

How do you first start working with a new SEO client or social client? Is there an “Audit” period? If so, what does this entail? What’s the timeline?

We start with website audit and competitor analysis. Thereafter, we identify the gaps for optimization to begin the SEO. Timeline is based on the number of pages. Please connect with us for more clarity.

Do you offer paid media services?

Yes, we do offer paid media services. Get in touch with our expert for more details.

What tools/software do you use for management?

We use Trello, GetThingsDone, BitBucket, SVN, and AWS.

What type of reporting do you provide? 

Data insights under Google analytics, crazyegg, optmizely and hootsuite. We also share consolidated data points on monthly/quarterly basis, and custom made detailed reports based on client requirements.