Let’s assume for a second that you know Portuguese and dislike a loud mouth named Galvao and wish to say “Shut your mouth, Galvao”! Not only do you wish to say it loud and clear, you wish to circulate it to the millions of Brazilian brethren who also hate Galvao with a passion. The three words in Portuguese are Cala Boca Galvao.

You strategize that Tweeting it will create a huge momentum that will, hopefully, help shut Galvao’s mouth.

And why is Galvao so despised?