Most companies, whether big or small, face one common but widespread problem – that of their keywords not ranking high in Google. Ranking on page 2 or subsequent pages sharply reduces the chances of being seen by potential visitors, so the question is not really “to rank or not to rank” but “how to rank” on page 1.

With competition intensifying, each company wants its keywords to rank on page 1 of Google but most do not know how to go about the process of improving the ranking.

There are two methods of improving ranking- On-page and Off-page optimization. This blog talks about On-page optimization.

One of the basic tenets of Search Engine Optimization (SEO) is that each web page must have proper meta tags in place in the source code. These are the title and description tags that one may see in well designed pages (by pressing Ctrl U on either Firefox or Chrome.) Yet, it is amazing that a very high percentage of companies either do not have meta tags in place or have defective meta tags. The starting point therefore is to use a competent digital agency to analyze the meta tags on each web page and get them to insert proper tags.

There are also many cases of large companies whose website has grown explosively and who are then at a loss as to where to start optimizing their web pages.

Let’s assume for a second that you know Portuguese and dislike a loud mouth named Galvao and wish to say “Shut your mouth, Galvao”! Not only do you wish to say it loud and clear, you wish to circulate it to the millions of Brazilian brethren who also hate Galvao with a passion. The three words in Portuguese are Cala Boca Galvao.

You strategize that Tweeting it will create a huge momentum that will, hopefully, help shut Galvao’s mouth.

And why is Galvao so despised?