Tweeting, what’s that? Texting? Not allowed. Orkut? Banned. This is the scene in undergrad Journalism schools in Bangalore where students are more media savvy than their teachers. A few days ago I was at a Journalism Students Forum in one of the undergraduate colleges in Bangalore. The topic under discussion was “The Role of Media in Social Change.”
Media experts went on a historic tirade about the role of print media in India’s freedom struggle, and about Television serving packaged news. But they seemed completely clueless on the impact of social media. Had they heard of Obama winning the elections using social media? If USA is too far away from their mind, had they heard of the pink chaddi campaign back home that left the communal rascals shamefaced and democracy had won, thanks to New Media.





