Most companies, whether big or small, face one common but widespread problem – that of their keywords not ranking high in Google. Ranking on page 2 or subsequent pages sharply reduces the chances of being seen by potential visitors, so the question is not really “to rank or not to rank” but “how to rank” on page 1.

With competition intensifying, each company wants its keywords to rank on page 1 of Google but most do not know how to go about the process of improving the ranking.

There are two methods of improving ranking- On-page and Off-page optimization. This blog talks about On-page optimization.

One of the basic tenets of Search Engine Optimization (SEO) is that each web page must have proper meta tags in place in the source code. These are the title and description tags that one may see in well designed pages (by pressing Ctrl U on either Firefox or Chrome.) Yet, it is amazing that a very high percentage of companies either do not have meta tags in place or have defective meta tags. The starting point therefore is to use a competent digital agency to analyze the meta tags on each web page and get them to insert proper tags.

There are also many cases of large companies whose website has grown explosively and who are then at a loss as to where to start optimizing their web pages.

What makes the field of creativity exciting is its essential nature of constant innovation. Every creative leader brings with him his unique experience to the table and that’s what keeps the creative core fresh forever.

Rahul Bose, an actor, Chetan Bhagat, a writer and Prahalad Kakkar, the veteran ad guru came on stage together last week in Bangalore to speak about guts and entrepreneurship. Different ages, different approaches, different disciplines but held together by the common thread of creative urge.

While Rahul Bose is driven by what he terms his inner moral compass, Prahlad Kakkar is driven by the sheer force of creative instinct, whereas Chetan Bhagat lets his self belief and the breaking of assumptions drive him.

This triad energy of soul, body and mind defines the nature of each creative leader, marking a signature style to creativity. For what else can it be but the soul that gives direction, mind that applies intelligence to seize opportunities and bodily instinct the survivor’s only tool to rely upon when everything else fails?

The Csuites are finally talking about creativity’s role in leadership of an organization.

When I read IBM’s global study titled Capitalizing on Complexity, I couldn’t help smiling because this means that they have finally recognized that creativity plays a crucial role in leadership quality.

Why is creativity the topic of interest all of a sudden in the Csuites? Because the business challenges that they are seeing today is something that they have not anticipated in the traditional business models.

Everything around is interdisciplinary and calls for diverse skill sets. Too many cooks spoil the broth is an old dictum, today they come together from distant geographical boundaries to produce a distinguished broth that tingles the taste buds of the hungry audience around the globe. Yeah, consumer taste buds have changed; we can’t feed them the same old recipes.

The crucial leadership skill required today is that of innovation on the go, perhaps with Spartan resources which, calls for the spirit of collaboration and sharing of available resources, of being able to deliver with whatever we have in a complex environment.

I think aesthetics are like paradigms. They start developing as soon as we are born, the things we see, the emotions we feel, the colors we taste, the smell we hear. Like paradigms, aesthetics mostly changes and adapts itself to the environment and to the society.

While working with various designers and clients, I seem to notice that the less you know about design, the more your individual aesthetics sense comes to the forefront. For example, a couple of years ago a client of mine was quite adamant to use the color red in his poster which was for his spa.

It seemed to clash with my tinted aesthetics sense – databases of colour theory knowledge – using peaceful soothing blues to denote peace, calmness; lighter shade of blue would also reflect pureness, lightness and tranquility. But how was I to convince this client?

Let’s assume for a second that you know Portuguese and dislike a loud mouth named Galvao and wish to say “Shut your mouth, Galvao”! Not only do you wish to say it loud and clear, you wish to circulate it to the millions of Brazilian brethren who also hate Galvao with a passion. The three words in Portuguese are Cala Boca Galvao.

You strategize that Tweeting it will create a huge momentum that will, hopefully, help shut Galvao’s mouth.

And why is Galvao so despised?