FOR IMMEDIATE RELEASE
Tel: +91 80 6559 1414 / 4121 6958 / 4131 0924
pepper square takes NEA Indo US Ventures online
Friday‚ January 19‚ 2007 | Bangalore
NEA Indo-US Ventures (NEAIUV)‚ a leading Venture Capital firm chose pepper square for their online brand positioning and communication following their India foray. The brand positioning had to creatively reflect the firm’s core values and India centric focus‚ while offering a sound knowledge base to young entrepreneurs.
Working closely with the client‚ pepper square created a distinctive identity through the corporate website which captured the true spirit of India’s zeal for entrepreneurship and innovation. Rather than use weary metaphors of IT and software to depict India's successes‚ pepper square communication strategy involved conceptualization of a deeper‚ meaningful approach by delving into the true innovation niches that exist in India.
“The challenge with this campaign was to portray India’s entrepreneurial spirit and its ability to measure against the global scenario. The visual communication had to align with the content strategy to maximize effectiveness‚” said Jan Sunder‚ Delivery head – creative services‚ pepper square.
Additionally‚ to increase audience connect‚ pepper square translated the online identity to a strong knowledge base for the young entrepreneur. From potential questions that a venture capitalist may pose‚ to a sample business plan‚ the website serves as a comprehensive storehouse of useful information.
pepper square is a full services firm‚ offering an integrated approach to creative solutions‚ software development and interactive marketing. We help our clients drive business by using the digital channel as a marketing and business tool. We are based in Dallas with development offices in Bangalore and Coimbatore.
Connect with pepper square at 
Our Bangalore office:
+91 80 6559 1414/4121 6958/4131 092
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